Marketing Associate

Where can you find a challenging career where you will continue to learn, grow, and experience visibility? At RSM McGladrey, you'll work on a variety of high-profile projects that help our Firm’s employees and clients achieve their business goals. If you see yourself as part of a growing organization where you will work directly with corporate leaders and with many Firm initiatives, then a career with us could be a perfect fit!

Our Philadelphia Economic Unit seeks a Marketing Professional to join and grow with our ever expanding team! This position will be based out of our Blue Bell, PA office.

Position Overview
•Helps integrate Firm-wide (national) marketing programs into local marketing efforts.
•Helps ensure brand consistency and continuity.
•Communicates marketing activities throughout our local Firm offices.
•Supports implementation of tactics outlined in our local office and industry marketing plans.
•Suggests ideas for improving marketing effectiveness and efficiency.
•Performs other duties as assigned.

Specific Job Duties
•Work and communicate with Business Development Team and Firm leadership to:
-Define our existing client base.
-Update, manage and maintain client and prospect data lists in our contact management system for all mailings and campaigns.
-Analyze what services the Firm’s clients are purchasing from us currently vs. what other services they could be purchasing from us.
-Analyze prospects to help determine what Firm services they could purchase.
•Utilize the database lists to contact Firm clients and prospects via e-mail with Firm updates, services, event invitations, etc.
•Generate a fiscal year Marketing calendar, including local Firm events as well as client and prospective client touch points related to Firm campaigns.
•Influence local sponsorships to help brand our local Firm offices.
•Assist with writing newsletters, client case studies, and news releases (Internal and External Communications) as necessary.
•Help manage projects and activities associated with special events.
•Assists locations with proposals, ensuring quality and accuracy of content.
•Assist with writing and maintaining various local Intranet communications.
•Occasional industry or other research as requested.

Position Skills/Requirements:
•Undergraduate Degree in Marketing, Communications or other related degree.
•2+ years of marketing experience – experience with a professional services firm preferred.
•Strong project management, organizational, and internal/external communication skills.
•Demonstrated skills in writing, editing, proofreading and public speaking.
•Strong experience utilizing technology tools, including Microsoft Word, Excel, Internet, etc. Experience with Microsoft Project and a Contact Management System (i.e. – Act, Salesforce.com, SalesLogix, CRM, etc.) preferred.
•Ability to handle multiple tasks simultaneously.
•Ability to align marketing initiatives with financial budget.
•Experience working in the local business community (Philadelphia and surrounding suburbs).
•A positive attitude, great work ethic, and strong business acumen.

RSM McGladrey is a leading professional services firm providing accounting, tax and business consulting. RSM McGladrey operates in an alternative practice structure with McGladrey&Pullen LLP, a partner-owned CPA firm that delivers audit and attest services. Through separate and independent legal entities, they work together to serve clients'' business needs. Together, the companies rank as the fifth largest U.S. provider of accounting, tax and business consulting services, with 8,000 professionals and associates in nearly 100 offices. RSM McGladrey Inc. and McGladrey&Pullen LLP are member firms of RSM International, an affiliation of independent accounting and consulting firms. RSM McGladrey is a wholly owned indirect subsidiary of H&R Block.

RSM McGladrey is the official accounting, tax and business consulting firm of The PGA of America.