ACCOUNT MANAGER

ACCENT is an international provider of integrated marketing solutions.  We partner with world-class companies to help them acquire, support, retain and grow their customers at every stage in the customer lifecycle.  Since 1993 we have offered our clients an integrated suite of customer care, data modeling, direct marketing and fulfillment solutions built on proven methodologies and extensive insight into customer behaviors.

 

With a customer-focused attitude, more than a decade of industry experience, scalable technologies and contact centers that span the globe, ACCENT is committed to providing customer care solutions that Drive Value Through Every Customer Interaction.

 

ACCENT is an equal opportunity employer and a drug free workplace.  To learn more about our company please visit the web at www.accentonline.com.

 

We seek Account Manager level individuals with experience in direct marketing, database marketing and marketing analysis.  The Account Manager will develop and manage the strategies, tactics and budgets for CRM activities including Consumer Loyalty programs, effectively leveraging and helping to strengthen our clients' databases to acquire and retain consumers to support business objectives.

 

Applicant Requirements:Five plus years experience in direct marketing, database marketing, and marketing analysis. Relationship and loyalty marketing experience preferred. Deep knowledge of business metrics/scorecard, campaign analysis, segmentation solutions, modeling applications, media evaluation, forecasting & financial calculation (ROI), customer valuation, customer strategy development, etc.. Can lead discussions on data collection and analytics, marketing strategy, planning and operations • BA/BS, preferably quantitative; graduate degree a plus. Extremely advanced communications skills, formal & informal presentations (written & verbal) • Strong client service, listening & consultative selling skills. Excellent project management skills required. Problem identification…solution creation. Positive mental attitude, high energy level, and willingness to do “whatever it takes”.

 

Responsibilities: Lead, define and manage the development of CRM (customer relationship marketing) strategy, programs and implementation, in alignment with brand acquisition and retention objectives of our clients. Manage the strategy, activity and measurement of a recently launched consumer Loyalty programs. Collaborate with our clients and marketing colleagues on Loyalty options to develop and achieve brand and channel objectives, while continually improve direct marketing tactics. Manage collaborate with other internal departments including Marketing Research, Fulfillment, Customer Call Center, IT, etc Track and analyze campaign results and initiatives to measure ROI and acquisition/ retention success and continually improve performance based on results. Identify and advance direct marketing best practices and new technology initiatives appropriate to driving our client’s business objectives. Develop and manage to account level revenue budgets, re-forecasts and financial proformas. Building strong vendor/client relationships, serve as initial point of contact for all matters relation to ongoing business.