Account Management Team Manager/Online Media Specialist

Santa Monica- based integrated marketing communications firm is looking for an experienced account manager with strong online media experience for a major tourism account.  You’ll enjoy a comfortable workspace, the unique autonomy of self-directed client-based teams, and a culture that fosters integration, growth, sharing and learning.

A bachelor's degree in advertising, marketing, communications or related field and 5+ years agency experience required. 

Responsibilities include:

·         Work closely with Client on day-to-day projects and establish a strong relationship with them.

·         Identify and recommend strategies for maximizing results for client.

·         Study demographic data and consumer profiles to identify desired target audiences for online advertising.

·         Evaluate editorial content and audience composition within the online universe to determine which would most effectively reach target audience.

·         Provide input to creative recommendations when appropriate to improve media performance.

·         Gather statistics and prepare media plan to guide buying process.

·         Present media plan to client and team for approval and make adjustments as necessary.

·         Negotiate best price for media space or time, as specified in approved media plan, to optimize budget.

·         Monitor media for placement and time discrepancies and negotiate credit or billing adjustments when necessary.

·         Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle.

·         Establish customer accounts with outside vendors.

·         Ensure all deliverables are met and aligned with Client goals/objectives which includes the oversight of continuous program optimizations.

·         Work closely with all agency disciplines including media, creative, and interactive production.

·         Manage daily account activities including interactive and print production, billing, competitive monitoring, etc.

·         Have the ability to multi-task and function well under pressure and tight delivery timeframes.

·         Attend weekly status meetings, manage account status reports, distribute reports.

 

TECHNICIAL SKILLS & QUALIFICATIONS:

·         At least 3+ years working with online media planning/buying

·         Strong account management skills – both strategic and executional

·         Outstanding written and oral communication skills

·         Must be analytical and extremely detail-oriented, work well under tight time constraints and have a passion for producing a high volume of daily output

·         Understanding of website and media analytics

·         High proficiency in Excel and PowerPoint

·         Strong organization skills and attention to detail

·         Deep knowledge in the following areas of interactive media: Branding and Awareness Campaigns, CPA, CPM, Behavioral Targeting, Localized Placements, Lead Generation Campaigns, and others

·         Must be proficient and have experience in media planning and negotiations

·         Fluid understanding of all relevant ad serving and research tools including but not limited to Doubleclick, Atlas DMT, Nielsen, Comscore and @Plan

·         Solid understanding and use of ad-serving technologies and tools (i.e. DART, a plus)

Email cover letter, resume and confidential salary history to gpiano@thephelpsgroup.com

The Phelps Group is an Integrated Marketing and Communications firm offering clients a consistent message through advertising, branding, sales promotion, media relations and customer relationship management services.  Founded in 1981, The Phelps Group has been servicing national and regional clients in such industries as music & entertainment, healthcare, travel, technology, retail and packaged goods.  Located in beautiful Santa Monica, the agency was named “one of the best places to work in Los Angeles” by LABJ in 2007.