Account Manager, Brand Marketing

Account Executive—Job Description: Serves clients by ideating, developing, executing and measuring marketing promotion activities for retail brands such as co-branded partnership, coupon /direct mail, on-pack promotions, POP.  Experience in consumer marketing and promotions required.  Ability to interface with agency team, clients, vendors and associates.  Prefer knowledge of food/beverage industry.  

 

 

Skills/Qualifications:Account Services, In-store Promotions, Consumer Promotions, Retail Marketing, Channel Marketing, Presentation Skills, Client Relationships, Project Management, Direct Marketing, Marketing Strategy, Customer Focus, ROI Measurement 

 

 

Duties:

.  Supports leads and manages client marketing promotions campaign by understanding client objectives, strategies, tactics, budgets and timelines.

 

.    Contributes to agency effectiveness by identifying short-term and long-range opportunities; provide necessary information and opinions pertinent to deliberations; make sound recommendations; implement directives.

 

·         Identifies current and future resource requirements to support tactical plan.

 

.    Evaluates, adjusts, and redirects marketing activities by analyzing results, demographics, customer        satisfaction surveys, and other market research information.

 

.    Manage client, agency and third party vendor relationships.

 

.    Maintains client confidence and protects marketing operations by keeping information confidential.

 

.    Collect, analyze,  and summarize information and trends.

 

·         Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

 

·          Contributes to agency team effort.

 

 

Some travel required.