Affinity Marketing Program Director

Join the pioneer of American Retail that is reinventing itself across every facet of its business.  Take ownership as a proven leader of Loyalty Marketing and drive the Affinity Marketing Program to new heights; increasing the impact of current customer programs as well as developing new key programs that build strong customer relationships, greater economic contributions and high customer retention rates.  With skills, experience, and leadership, strategically design and implement program portfolio and oversee key foundation elements including infrastructure and communications.  Clearly articulate the development and ongoing performance to foster a 360 degree view of the customer across the organization and across all customer touchpoints.  A positive, problem-solving marketing expert, possessing a minimum of seven years experience with five years directed to loyalty programs is desired.  It is essential to be a customer advocate using customer insights and collective intelligence to optimize customer value.

 

The Allard Institute™ is a global recruiting, resourcing and knowledge transfer business, specializing in financial services and other knowledge economy skill sets since 1983.  An outgrowth of Allard Associates Inc.™, the Executive Search Firm, the Allard Institute has a world-wide reputation for its expertise in credit risk management, marketing, analytics, and business line management – all core competencies that grew up in the credit card industry.  The Institute provides “on-demand” Expert Practitioners across a broad range of data-driven decisioning specialties in the form of Permanent Hires, Business Acceleration Teams™, Interim Managers, Due Diligence and Fairness Opinion Teams, Analytic Product Suites, and Leadership Development. 

 

Visit our website, www.allardinstitute.com

 

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