Associate Director, Insights & Analysis

NYC digital marketing and Media Company seeks Associate Director, Insights & Analysis.

 

Reporting into the Director of Analytics, oversees Digital/Direct research, analysis, and insight generation for clients - advances the understanding of online and direct marketing dynamics through developing critical insights across clients to increase ROI on media investments.

 

Responsibilities: Sounding board/expert on media strategy and placement issues including media testing, media mix, target audience profiling, consumer insights, competitive understanding, and budget allocation, including integration of online and offline media Establishes vision/plan for thought leadership and tool development to elevate digital and direct media planning capabilities Spearhead new analytic processes and modeling in driving actionable insights Manage and mentor a fast growing team

Knowledge, Skills and Abilities:Extensive knowledge of digital/direct media and marketing analysis; focus on digital, multi-media preferred. Ability to clearly distill complex research concepts/techniques into simple, relevant meaning for media planners and clients Thorough knowledge of online research sources and survey techniques (Comscore, Nielsen, TNS, Jupiter, eMarketer, MRI, etc) Strong familiarity with statistical concepts and methods.  Experience working with SAS experts / outputs. Extensive background in interpreting direct response and brand analytics (Dynamic Logic, Insights Express, Buzz Metrics, etc) Working knowledge of ad serving platforms for the purpose of targeting and ROI solutions Experience managing and mentoring a diverse team

Salary Range $100-150k

 

Refer to Job#16375-Monster and email MS Word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at http://www.analyticrecruiting.com/ choosing Orly Miller as your recruiter contact.