BRAND MARKETING MANAGER FOR RESTAURANT/RETAIL ESTABLISHMENT

Great People, Great Food and Ice Cream, Fantastic Career Opportunities! Come join the employer of Choice! We're proud that Friendly's has been at the heart of so many warm memories. And we're proud to be inspiring more memories for our guests every day. We've been in the business since 1935 and have a wealth of opportunities to offer those who are looking for career growth, to be financially rewarded and to be a part of our family environment! Join a company that practices promoting from within!!! The Brand Marketing Manager individually develops, leads and manages comprehensive marketing programs that drive specific and measurable sales and traffic for the company.  The manager will lead cross functional teams within the company and franchise community to bring Marketing programs from concept to customer.  The position must develop the consumer insight, strategy and objectives of the program and ultimately the consumer communication that will bring the program to life. This manager is directly accountable for each marketing program which impacts sales and cash for the company.  This position is also accountable to manage $23 Million dollars in media and overhead spending across the annual marketing programs. QUALIFICATIONS: MBA preferred and Bachelor’s degree required. Five to seven years of strategic marketing experience with high visibility and high level of responsibility required. A strong strategic thinker is key! Solid restaurant background preferred.  Retail marketing background is preferred as a mix of the two creates a well roundedness of the candidate for this position.  Strong interpersonal skills, executive presentation, organization and communication (both written and oral) required.  Ability to manage multiple projects simultaneously and hit deadlines within budget is absolutely necessary.  Experience with franchise organizations a plus.  Knowledge of consumer research, ad strategy, media planning, creative development, television and print production, photo shoots, P&L management and printing strongly desired. General knowledge of website/interactive preferred.SALARY:  $77,300 to $96,700 with 10% eligible bonus! RELOCATION ASSISTANCE AVAILABLE TO THOSE WHO QUALIFY. Other considerations:  We would prefer our candidate to have a strong background in restaurant and retail marketing as the 2 mixed together create our business.Candidates who have worked in ad agencies with strategic side experience will also be considered.   NOTE:  Brand Managers from retail brands and consumer packaged goods companies who have urgency and experience in developing an integrated program and Account Supervisor level candidates from major ad agencies who have experience with major retail clients are encouraged to apply! To apply send cover letter with salary requirements, along with your resume to: Human Resources, Job Code: EM-SL, Friendly's Ice Cream Corporation, 1855 Boston Road, Wilbraham, MA 01095; email hr@friendlys.com , include job code EM-SL in the subject line; or fax: 413-731- 4472