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Boost Mobile Media Marketing Manager
| Details |
Country: USA
Location: California-Orange County Irvine, CA 92618
Total applied: 30 Job Category:Marketing/Product
Relevant Work Experience:5+ to 7 Years
Education Level:Bachelor's Degree
Location:Irvine, CA 92618
Status:Full Time, Employee
Occupations:Brand/Product Marketing;Direct Marketing (CRM);Media Planning and Buying
Career Level:Manager (Manager/Supervisor of Staff)
Relevant Work Experience:5+ to 7 Years
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Boost Mobile Media Marketing Manager
Based in Irvine, California, Boost Mobile, a subsidiary of Sprint (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Since 2002, Boost Mobile’s quality products and unique branding efforts, which fuse action and urban sports, music, fashion and entertainment, have enabled American youth to boost their lifestyle and status, build stronger connections and achieve greater independence. Boost Mobile is now recognized as a brand that embraces diverse youth culture, lifestyles and interests. Boost brand recognition among American youth has generated rapid success, making it one of the fastest growing wireless services in the U.S. Boost has more than 4.5 million customers and is available nationwide where approximately 205 million people live, work and play. Boost-branded wireless phones with its exclusive nationwide BoostTM Walkie-Talkie service and Re-BoostTM cards are available at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music and action sports-related activities. Experience Boost on the Web at www.boostmobile.com
Job Description:
Boost Mobile is seeking a competent integrated marketing professional with a passion for media and media planning. This person would be responsible for the management of the Media function for Boost’s growing business. This person would identify the optimal traditional and non-traditional media outlets to touch our consumers. Responsibilities include:
• Oversees the strategic planning, development and execution of the Boost Mobile media calendar
• Represent media within the integrated marketing process
• Manages all national and local media efforts
• Develops optimal media plans to support brand and promotional efforts
• Effectively drives Boost Mobile marketing programs through the efficient use of media
• Interfaces with various groups including Brand, Advertising, Digital and Entertainment
• Primary interface for Boost Mobile media agency of record regarding broadcast, print, radio, outdoor and digital
• Negotiate, manage and execute all Boost Mobile added-value
Job Requirements:
Minimum Qualifications: (Job related skills, experience, and education):
• 5-7 years of work experience and a proven “people” person
• Bachelor’s degree in related field required, Master’s degree a plus
• Excellent knowledge of the discipline of media
• Proven experience in traditional and non-traditional marketing tactics
• Strong understanding and passion for the youth market
• Experience with managing media budgets and quantifying results
• Experience with managing agencies and/or the agency environment
• Ability to build strong relationships within the media environment
• Strong knowledge of past, present and future media principles and trends
• Strong presentation and communication skills
• Basic skills in key office tools (Outlook, PowerPoint, Word, Excel, Project)
Sprint / Boost Mobile is proud to be an EEO/AA employer. We value diversity and offer a quality workplace.
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