Brand Manager (Associate/Assistant)

Assistant/Associate Brand Manager for a Major Corporation

 

 

Job Description

 

Supports the brand manager by advancing projects and initiatives that maximize sales and profit growth of the assigned brand. This is accomplished by managing the execution of assigned business initiatives and providing recommendations for strategic direction based on a sound business analysis.

1.  Provides an ongoing analysis of the brand and competitive environment.
Draws accurate conclusions from financial and other quantitative data, and
effectively uses quantitative data  to make sound recommendations. Presents
quantitative data in a useful manner for planning or decision making.
 2. Works in conjunction with the finance manager to administer a sound and
realistic budget. Fosters effective communication between the brand and the
finance manager so that all financial aspects of the brand's initiatives are
captured within the report. Identifies potential shifts in spending as brand
initiatives and priorities change throughout the plan.
 3. Manages the execution of brand initiatives as identified and assigned by
the brand manager. Based on knowledge gained from an in depth understanding of
the brand and category,  identifies and recommends key initiatives to the brand
manager.
 4. Advances some tactical aspects of advertising plans, including copy
review, updating the agency on the latest development of the brand and
category, and network approval.
 5. Utilizes knowledge gained from various analysis and relations with members
of the brand's cross-functional team to develop clearly written brand status
reports.
 6. Works closely with consumer promotions manager to communicate brand
strategy and ensures that the strategy is reflected in the executional plan.
 7. Provides forecasting manager with recommendations and insights based on
knowledge gained from a working forecasting model, and relative information
provided by the brand's cross-functional team.
 8. Monitors activities initiated from business development in order to ensure
that retail programs are running in line with brand strategy. Communicates
changes in brand initiatives and  strategies to business development.
 9. Manages changes and development of packaging in a way that communicates
the strategic direction of the brand while still living within the confines of
the regulatory, medical and  legal environment.  

 

Requirements:

 

MBA or soon to be MBA with 0 -2 years experience preferably in the consumer products or OTC field.  Critical thinker with the proven ability to perform in-depth analysis and demonstrated sound business judgment.  Strong interpersonal skills.