Business Development Executive - Digital Marketing

Trailer Park is the leading entertainment marketing firm, providing full-service, award-winning advertising since 1994. With more than 300 creative and marketing professionals, Trailer Park's industry knowledge and award-winning campaigns have created long-standing relationships for clients in film, television, live entertainment, video game publishers, and home entertainment.

Business Development Executive – Digital Marketing Division



The Business Development Executive is responsible for driving revenue and establishing relationships between Trailer Park and our target market. Focused on new business opportunities generated through a number of prospecting and traditional business development channels including, targeting fortune 1000 clients and interactive leaders, strategic analysis of market trends, partner contacts, competition, company and personal relationships, vertical expertise, and most importantly referenceable contacts and clients.



Experienced sales professional motivated by a results based compensation program. Responsible for initial introduction, investigation and qualification, positioning, presentation and close of new business. Collaborates closely with on going client services team to maximize revenue opportunity of business on an ongoing basis.



The Business Development Executive reports directly to the EVP, Digital Marketing.


Responsibilities:

• Must close a minimum of $2 Million in new business annually

• Primary responsibility to develop a pipeline of qualified prospective clients large enough to meet or exceed financial goals

• Proactively targeting and developing relationships with key industry prospects

• Professionally responsive to customer inquires and committed to excellence in all customer communication

• Interaction with critical industry partners in the area of joint business development and building compelling, complimentary solutions

• Understands the organizations capabilities completely and accurately articulates the value proposition provided

• Facilitates investigation and research into each opportunity in order to ensure our solution is packaged in a compelling and meaningful way

• Works extremely close with on-going account management team in order to maintain a long lasting, profitable, and referenceable client list

• Clearly articulate all customer opportunities to internal teams

• Lead and manage team development of formal proposal and presentation strategy

• Understand customers' unique needs and business models to negotiate deal

structures/contracts and close integrated opportunities.

• Contribute to overall business development strategy, methodology, staffing and tools.

• Communicate industry opportunities to management and help facilitate internal enhancements designed to best position the company for success.

• Attend industry related conferences and networking opportunities



Qualifications:



• 5-10 years professional experience in consultative selling - ideal markets include:  interactive professional services, marketing, advertising, strategic consulting, Ecommerce, software or systems integration.



• Experience in building a pipeline of new business and exceeding established financial targets



• Strong analytical skills, including market strategy, customer requirements and success factors, and a value based selling process



• Excellent written and verbal communication skills, creation of convincing and strategic sales approach, proposal, documentation and presentation



• Motivated by a rewarding commission based compensation plan



• Team leader with strong interpersonal skills and the ability to effectively inform, motivate, and organize a multi-person sales effort



• Strong understanding of the Internet and emerging media, including industry trends, key players, terminology and overall economics of the marketplace



• Advanced negotiating skills and contract (statement of work) experience required



• Proven hands-on experience with senior executives in medium to large business



• Familiarity with the overall site development process as well as creative processes, UI design issues, IA, writing for the web, online marketing and branding, and ecommerce challenges



• Familiarity with online application development and methodology as well as various technologies including but not limited to: application server technologies and products across both Windows and Unix platforms; XML; Content Management Systems and technologies; Database development and Interface technologies.



• Goal oriented, able to manage to a financial budget



• MBA or BA/BS with 5-10 years post graduate experience preferred

Qualified candidates can submit a resume via email to jobs@trailerpark.com

Trailer Park is an Equal Opportunity Employer.