Communications Manager Regional Marketing for Americas

JOB SUMMARY: Serves as subject matter expert and consultant to Latin American Region marketing and leadership staff to develop and manage the implementation of key strategic communications marketing initiatives designed to drive growth of existing and emerging markets in the Latin America Region. Independently makes recommendations and develops action plans to address issues within each market related to factors such as cost, advertising budget planning and  Sales Force and crisis communications. Travels independently to region and partners with market to create strategic solutions and to resolve problems. Provides marketing-related coaching and training to subsidiary staff. Represents the region’s views at meetings and facilitates communication with departments Company-wide as it relates to regional marketing efforts. Maintains constant awareness of the status of key communications and charity initiatives and advertising and PR strategies. Supports multi-channel branding implementation and literature strategy. Analyzes business metric trends in the region and shares information with Regional and Corporate reams as appropriate. ESSENTIAL DUTIES AND RESPONSIBILITIES:1. Partners with region marketing and leadership in the Latin American region to create and develop marketing strategies for the Latin America Region, including the areas of communications, advertising and public relations, branding implementations, charity activity support and consumer marketing. Provides strategic and tactical support as well as crucial follow-up on marketing plans established by the local marketing team and the Regional ream. Isolates key problems and opportunities and makes recommendations through in-market visits, discussions with local markets and review of business metrics. Plays a key role in developing the advertising and PR strategies, sales tools such as Look Book, Applause, web page, personal website, MK InTouch and sales force communications. Partners with Regional Group Marketing manager and markets pre-launch to ensure clear understanding of strategies and goals. Coaches and trains subsidiary staff regarding the execution of strategies. 2. Serves as the spokesperson for the Latin America region in meetings with corporate departments including Consumer Marketing, communications, creative services, advertising and PR, consumer outreach and Corporate Brand Marketing. Partners with these departments to keep updated on current and future project developments and voices the region’s needs, concerns and feedback. Makes recommendations to ensure strategies and tactics are being developed with the best interests of the region in mind. Constantly identifies and analyzes U.S. programs and other international initiatives to identify concepts that would support Regional Objectives. 3. Guides local markets in selecting appropriate consumer tools to launch based on the activities calendar. Manages regional alignment details by ensuring that markets are consistent in the manner they promote the products, such as with literature, consumer contest, advertising and other support material.4. Provides essential pre-launch support to markets by communicating and reinforcing launch strategies and tactics, ensuring global web tools and product tool kits can support market’s desired launch date. Ensures appropriate education and communication plans are selected and implemented for each level within the independent sales force in order to create the foundation for a successful launch.5. Develops strategies for sales tools and adapts U.S. concepts/materials in partnership with markets. Ensures consistent and appropriate use of tools to strengthen the product launch via thorough communication and diligent follow-up. Creates as needed and supports a comprehensive, effective communication plan for the independent sales force, as well as a public relations plan for external consumer communication. 6. Executes the Regional Communications Collateral Strategy by interfacing with Corporate Brand Marketing,  Creative Services and Sales Force Communications to adapt U.S. literature and materials for regional use. Develops marketing materials for use by the entire region (instead of each individual market, as is the current practice) to maximize cost savings from economies of scale. Independently communicates the Latin America region’s needs to Creative Services and Corporate Brand Marketing; provides suggestions regarding the individual needs of the region as well as globalization. 7. Assesses inquiries from regional markets related to the Communications area. Presents and discusses issues as necessary with Dallas teams and responds to markets in a timely manner. Prioritizes requests from the markets, determines areas of greatest need and focuses attention as necessary. Independently recommends action plans, often in response to emergency situations. Anticipates problems and makes adjustments or corrections where possible. This list is not exhaustive and may be supplemented as necessary.KNOWLEDGE, SKILLS AND ABILITIES:1. Job requires knowledge of general business and marketing principles normally acquired through completion of a Bachelors degree in marketing and a minimum of 5 to 7 years of related experience in order to understand and apply such principles to the development and marketing of the company’s products and programs in international markets. Three years in an international related field is preferred. An MBA, IMBA, MIBS, or MIM also preferred. 2. Spanish fluency is required, both oral and written. Spanish and English copywriting skills preferred.3. The ability to effectively guide and develop subsidiary staff and to balance global regional and local needs is required. Must possess the ability to resolve conflicting points of view, reinforce the Company’s position firmly yet tactfully and also be aware of market needs and when adjustments or compromises can or should be made. Must be able to lead a team in implementing action plans from a distance.4. Superior interpersonal skills with an attitude toward creating partnerships with those responsible for market results is required to build credibility and to form true business partnerships with marketing teams within the region, to exchange information with internal departments and to communicate successfully with senior management on a global scale.5. Analytical ability and high attention to detail is required to conduct/review advertising and communications budgets and market research findings to ensure they are in accordance with regional objectives and strategies.6. Broad strategic thinking skills are required to address the challenges of the individual markets and determine appropriate course of action.International travel is required approximately 25% of the time to support the needs of the Americas region. Email: Apply by Email View all "Mary Kay" jobs