Copywriter - Direct Marketing & Financial Experience

Job Title:

Copywriter

Department(s):

Relationship Marketing

 

 

Summary:

A Copywriter in Hill Holliday’s Relationship Marketing organization is an experienced specialist who is responsible for translating innovative concepts into finished copy for direct mail and collateral material.  Under the supervision of the Creative Director, he/she works as part of an account team to achieve the client’s objectives through creative imagery and effective message strategies.  Using proven talent and consistent conceptual thinking, the Copywriter must communicate the client/product's strengths in a uniquely fresh, memorable, and persuasive way.

Primary Responsibilities:

· Conceive and execute advertising consistent with the agreed-upon strategy.

· Work with art directors, account service people, and others within the agency to determine client needs, selling concepts, and strategies.

· Responsible for original conceptions, for clear, concise, and convincing writing; and for grammatical and material accuracy.

· Understand what a big idea is and deliver them consistently.

· Maintain consistently high standards of writing that will enhance the agency-client relationship.

· Helps develop and guide creative ideas based on input from client, agency team, and personal research.

· Under the direction, and with approval from, the Associate Creative Director, monitor all copy materials through all stages of pre-production and production.

· Complete all assigned work on time and regularly report the status of projects to the Creative Group Head.

· Efficiently manage the time and workload of supporting staff and outside contractors.

· Participate in and contribute to the new business activities of the agency, as assigned.

 

Skills and Experience:

· Proven talent (several well produces, big idea campaigns) in direct marketing with the ability to work in all media as a plus.

· 5+ years  as a copywriter with direct marketing and financial category experience

· Ability to work productively and harmoniously as a teammate with art directors and producers who share responsibility on a given product or service.

· Ability to think and articulate both visually and verbally when working with/without art directors or other writers.

· Ability to effectively present ideas to team, clients, and/or senior creative personnel.

· Intelligent thinking, good organization, and accuracy.