Creative Director - Women's Perspective!

Summary of Position:

Respond2 is now the largest independently-owned response-driven agency in the country offering turnkey creative and production services for broadcast, web, print, radio and interactive media. Conceived to deliver a full-service, integrated approach to advertising, Respond2 is one of five companies linked together to form Respond2 Communications.

 

We are currently seeking candidates with direct response experience for the position of creative director to work directly with a new major account. The position holds tremendous responsibility in one of the country’s fastest growing agencies.

Key Responsibilities:Develop short and long-term vision and growth strategy and align these with client objectives, budgets and timelinesLead a creative team in development, creation and execution of multi-channel direct campaigns. This will include development of new TV advertising, print, direct mail, interactive, new media and more Provide a women’s perspective in design and creation of campaignsLead development of conceptual direction working closely with R2 account services, brand teams, client marketing teams and production teams. Must guide projects through each phase and work with project mangers to keep projects on track, on budge and on timeEstablish an environment where the creative process is nurturedPartner with media buyers to develop timeline strategies to hit key datesPartner with design group to develop internal marketing materials to support effortsProvide insight and conceptual brainstorming into other Respond2 client work and R2 communications as a wholeProvide business development, strategic planning and client presentationsWorks closely with department heads and executives

Education: 

Bachelor's degree in marketing or equivalent and/or related experience, and at least 5-7 years experience as a creative director.

Preferred Qualifications:5+ years of direct response background in a major consumer products/services agency with experience as a creative director3+ years of big brand direct experience, preferably in the skincare capacitySolid background in short-form writing/copy writing and/or design Proven track record of delivering memorable creative work that is accountable, measurable and supports our return on investment modelProven ability to mine consumer insights and translate them into an effective campaignDemonstrate leadership and ability to motivate creative teams from concept to completion of projects Effectively interacts with staff and freelance contractors through project completionAbility to think creatively, take calculated risks and adapt to frequent changeExcellent verbal and written communication skills Ability to lead a team of creatives Must be willing to work long hours Travel sometimes required Knowledge of each step of an ad campaign's process to work on schedule and meet client's advertising expectations, and give creative direction

About Respond2 Communications

Respond2 Communications, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agencies Respond2 and Production West; media buying agencies Cmedia and Marketing & Media Services (MMSI); and entertainment marketing agency R2 Entertainment.  Respond2 Communications offers clients unparalleled service, support and technology through its major media buying offices in Portland, Philadelphia and Providence, RI; full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility. More information about Respond2 Communications is available at www.respond2.com.