Customer Intelligence Account Lead

Draftfcb/Chicago-Customer Intelligence Team- CI Account Lead Position

 

 

Job Description:

•  Utilize a broad variety of data to evaluate marketing campaigns, consumer segmentation, purchase patterns, etc.

•  Interact effectively with the account team and with the client

•  Make recommendations, based on business objectives and available data sources, to incorporate new analytical tools, reporting, and data-driven strategy into the advertising & direct marketing mix.

•  Above all, the successful candidate will be a marketing person, able to turn numbers into actionable strategy.

Required Skills & Background

•  Seasoned marketing skills – able to make meaningful recommendations based on data.

•  Excellent quantitative skills – able to evaluate data meaningfully.  Advanced Excel skills and basic statistics are a given, database experience and SAS/SPSS are a big plus.

•  Great communication skills:

– Verbal:  you will represent your analysis, findings and strategic implications to senior client marketing executives

– Written:  you will need to represent findings in Word and Powerpoint documents effectively

•  Dotted-line managerial skills:

– You will be a “team leader” of technical resources, whose deliverables you will need to manage

– You will work within broader account teams including Account Managers, Strategic Planning, Creative Development, Media Planning & Buying, and others.

Desired Skills & Background

•  An MBA or Master’s is preferred, but not mandatory

•  Experience in some type of business modeling

•  Minimum of 5 years of experience ideal