Database Marketing Analyst (3017423 KR)

Responsible for day-to-day execution of database marketing analytic initiatives, primarily analysis and reporting to support Marketing management decisions.  The Marketing Analyst is expected to develop, leverage and extend  the database-driven framework to strengthen decision-making. 
 
Additionally, this individual will help analyze and report key metrics to ensure growth goals and overall marketing productivity is effectively tracked and reported.
 
Major Accountabilities:

1) Liaison between data providers/vendors and channel-specific Marketing leads.  Identify and clarify business questions and translate into data requirements for database modeling and reporting initiatives. 

2) Identify trends in flow and campaign performance and develop test cases to validate.  Assist with testing and benchmarking new creatives and support the migration to a multi-media, customer segment-specific contact strategy.  Coordinate and lead regular test results meetings.

3) Strengthen business decision-making through continuous improvement in database-driven marketing.  Research, identify and integrate new sources of customer knowledge that will improve segmentation and drive higher marketing productivity.  Explore new frontiers that will help strengthen our understanding of long-term brand marketing, new target markets and product development.

4) Develop canned and ad-hoc reporting capabilities that support the tactical monitoring needs of the marketing department.  Longer term, develop interactive performance dashboards and executive summary reporting for presentation-building and senior management.

5) Manage relationship with database technical team (data support, modeling) to ensure strategic alignment.  Coordinate with Sales Performance analytics and loop feedback to inform marketing of operational impacts.

Key Performance Indicators:
 
~On-time and on-target completion of projects
~Enhanced speed and quality of Marketing Metrics used by Marketing & Sr. Leader Team
~Clarity and decisiveness of data used to evaluate transition to database environment
 
Education : 
~B.S. Degree in a Quantitative Field,  Master Preferred

Experience: 
~2-5 years experience in database marketing and advanced analytics for direct marketing, customer knowledge data sourcing, campaign effectiveness, productivity analysis, and test plan development
~Strong communication skills and perceptive consultant mindset that strives to answer business questions through data analysis
~Strong proficiency in the utilization of analytical techniques for the performance measurement of marketing initiatives
~Track record in integration and use of customer data to develop conclusions, implications, and recommendations that shape marketing decisions
~Foundational knowledge of data & information ware-housing concepts
~Proficiency with Cognos reporting preferred