Database Marketing Analyst-Boston, MA

Boston based direct marketing firm is looking for Database Marketing Manager.

 

Essential Functions:Analyze results of direct mail campaigns.  Includes detailed analysis of list segments, model performance, creative packages, offer types and other testing.  Propose and conduct other analytic projects that will provide additional insight for improving program performance. Develop recommendations for new mail campaigns that meet or exceed client lead generation and sales goals at the lowest possible cost.  Activities will be heavily focused on determining the most profitable names to mail.  Recommend testing strategies that will result in continuous program improvement.  Develop detailed campaign instructions that will guide list processing, mail production and other critical activities.  Manage activities throughout campaign execution process. Manage generation of weekly campaign reports and monthly financial reconciliations.

Experience: 1+ years prior experience in direct marketing reporting, analysis or planning role.

Salary:  from $55- 65k

 

Refer to Job# 16386-Monster email MS Word attached resume to Jamie Voronkov, jamie@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Jamie Voronkov as your contact recruiter.