Database Marketing Manager for Major Promotions Agency

Momentum Worldwide is continuously heralded by the industry and the press as the foremost global brand management and marketing agency.  At Momentum, we love what we do. It comes from our worldwide philosophy to deliver innovative ideas and flawless executions that move ourselves and our client’s business forward. We all have a restless determination and are positive, productive, curious business people who respect ourselves, each other and our clients.

 

As part of the McCann WorldGroup, we work across our core disciplines – Sponsorship, Event, Retail, Music and Entertainment, Interactive/Phygital, Advertising and Promotions – to deliver ideas without limits. BIG ideas that ignite the passions of the target audience.

Please visit our website www.momentumww.com to learn more about who we are and what we do.

 

 

The Database Manager is responsible for customizing existing reports using various reporting tools and managing all aspects of the database applications. Account Manager: Entertainment Access Program Database Manager

The Account Manager will be a key member of Access account team. 

 

The American Express Access program is designed as a loyalty marketing program for Cardmembers and provides access to special offers.  Offers range from ticket access prior to the general public and preferred seating, to special add-ons and events. As the marketing agency for American Express, Momentum is responsible for reporting on the sales success of each event.   

 

In addition, this role will recognize/recommend the need for the creation of new reports and work with vendor to create.

 

 General description and duties:

· Manage Account Executive responsible for daily ticket count entry

o  Ensure sales results are being obtained by partners

o  Ensure AE is properly managing data entry

· Looking at daily, monthly, quarterly, and annual results and combining with your thorough understanding of the entertainment landscape provide data analysis including:

o  Forecasting

o  Trends

o  Explanation of results

· Work with client to provide customized reporting and analysis

· Negotiate with event promoters and producers and/or their agents to obtain timely, accurate sales reports for data analysis team

· Work with Account Team to provide reporting on demand for client presentations

· Supervise Account Executive

· Analyze department needs regarding data collection, reporting design criteria and analysis.

·  Report Creation.

·  Monitor and update databases to ensure data integrity.

·  Work with application database specialists and review coding/system structures to ensure institutional data integrity and continuity.

· Oversee application upgrades and new database/application implementations.

· Assist with project management

· Perform data mining to help business units analyze data which may identify revenue potential and sales patterns

 

General Agency:

· Integral member of brand team with the agency and the client in developing and managing client business

· Develops rapport with clients troubleshooting conflicts as they arise

· Plans and executes assignments that are on strategy, on time and on budget

· Delivers polished Client presentations

· Ensures that the financial aspects of the programs/account(s) are managed according to agency procedures

 

Experience and credentials:

· 7+ years of relevant experience

· 3+ years agency experience

· Essential: Thorough understanding of entertainment and sports industry and major industry players

· Knowledge of CRM, ticketing, fundraising and performing arts systems. 

· Expert experience working with Microsoft SQL.

· Experience with data analysis and data mining.

· Ability to have an overall view of the business objectives.

· Experience training/mentoring more junior team members

· Demonstrates a “client management philosophy” that fits within the Momentum model

· Proven success in collaborating with a multi-disciplinary team in achieving established objectives

· Regularly delivers quality work (creatively and strategically solid) within budget parameters

· Successful leadership of clients

· Proficient in Microsoft programs including PowerPoint