Digital Media Planner

Universal McCann is a worldwide leader in media communications, specializing in Media Planning and Buying services. We offer competitive salaries and benefits plans for all employees, as well as a great working and learning environment. Universal McCann currently has an opening for a Digital Media Planner.

Summary:

 

The role of the Digital Media Planner is to be the day-to-day steward on media issues on assigned campaigns. The Digital Media Planner is required to develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.

 

Responsibilities:

 

· With the use of media research tools, develop and execute sound, well thought out media plans based on client marketing direction.

· Manage the flow of client media-related issues based on changes in direction, goals, and budgets.  Be aware of the need to create solutions and resolve problems.

· Maintain budget control and ensure execution of media plans by reviewing approved media schedules, developing buy specs, and monitoring buys/schedules.

· Maintain effective communication with agency buying personnel to ensure accuracy, timeliness and that campaign needs are met.

· Foster a good working relationship with buying, interactive and retail departments to facilitate flawless execution of plans.

· Establish and maintain good rapport with media sales representatives and vendors.

· Explore media alternatives and be creative in recommending media solutions.

· Be accurate to instill/maintain client confidence.

· Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments

· Facilitate POVs/position papers on key client issues and/or client opportunities.

· Develop and maintain working knowledge of media-related and other basic computer software packages.

· Oversee and train assistant media planner on day-to-day client documents and activity, ensuring accuracy and timely delivery.

 

Skills:

 

· Ability to perform basic media math calculations

· Knowledge of media research tools and resources

· Strong written and oral communication skills

· Accuracy, attention to detail

 

Qualifications:

· Bachelors degree required

· Two plus years of Media Planning experience required

· Interactive planning experience preferred

· Must be extremely accurate and detail-oriented

· Must have hands-on knowledge and ability to use media research tools (particularly interactive media tools)

· This position requires strong mathematical and analytical abilities.

 

Computer Skills:

 

· Solid personal Computer efficiency

· MS Office preferred including Excel, Word and PowerPoint.

· Ability to use most, if not all, published computer-based research tools, including interactive media tools.

 

For immediate consideration, please e-mail resumes to hr.la@mccann.com .  Please reference “Digital Media Planner” in the subject line.  Universal McCann is EOE.