Digital Planner

We are seeking a digital planner to work on several clients. The digital planner's responsibilities include but are not limited to: Develop and drive media strategies and set overall plan objectives in order to create the best possible plan for the client(s). Develop and maintain media plans, and related documentation including approvals and budgets. Measure and optimize based CPO/CPA.Perform in depth, targeted analysis activities including analyzing site information and demographics particular to client needs. Monitor and advise on new trends in digital media including reviewing new sites, and informing about innovative and creative ad units & technologies. Aggressively negotiate and buy interactive media (work with CPM/CPC/CPA pricing). Oversee the preparation and distribution of Insertion Orders/RFPs for media buys. Meet regularly with media representatives and manage vendor relationships. Analyze campaign data and prepare recommendations for meeting and exceeding client goals (includes evaluation of creative performance). Analyze campaign statistics and results, and prepare performance summaries.Ensure that client goals, budget, and target audience are reached. Review site invoices and work in conjunction with agency accounting department to ensure accurate payment and prepare campaign reconciliations. Experience in 3rd party Adserver (Doubleclick DFA).Working knowledge of online research tools such as Nielsen, @plan AdRelevance and other media software tools.Experience in B2B marketing a plus.Minimum of 2+ years of online media planning and negotiating experience required.Four-year degree is required.