Digital Strategist - Associate Director

Create Something New.

Carat, the world’s largest integrated marketing and media services company, is looking for an Digital Strategist - Associate  Director to join our Interactive Media team. At Carat, we believe in transforming communications. The depth and breadth of Carat’s offerings and ability to encompass all consumer touch points, gives us a unique ability to activate all expressions of a client’s brand. Curiosity, creativity and collaboration drive our people to deliver superior communications solutions in an innovative and empowering work environment. Carat is a full service award winning agency that is apart of one of the world’s fastest growing marketing communications groups, Aegis Media.

Digital Strategist - Associate Director

The Digital Strategist - Associate Director's role is a leadership role as well as a managerial one. This person sets the working style for the group and is directly responsible for the media work and planning operations for the assigned accounts. The AMD also provides strategic media direction for assigned accounts and should understand all aspects of their client’s business as well as the overall technology/competitive landscape. The AMD is responsible for the creation and negotiation of client contracts as well as the management of account profitability. The AMD should cultivate client and media relationships specifically at senior levels.

Responsibilities:
Build and maintain client relationshipsDirect the development and lead client presentationsInsure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.Supervise and review development and implementation of all plansProvide and/or guide strategic input for all plans internally and externallyHelp set negotiations strategiesEstablish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the teamTrain, motivate, develop and help to evaluate team membersHelp to create and negotiate yearly client contracts and supplemental proposals and manage account profitabilityDemonstrate ability to sell Carat Interactive and all its componentsUnderstand and adopt new techniques and technologies that are relevant for clients’ digital media strategiesDirect planning, review and new business processesDemonstrate ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)Demonstrate problem solving and intervention when necessaryCommunicate key information about Carat InteractiveBe able to provide and discuss industry information on media, markets and related dynamicsGrow business opportunities within current clientsManage expectations of client and their deliverablesMaintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideasQualifications:
Prior experience over 10 years in media or strategic planning and client serviceProven ability to lead and manage a teamStrong client service ability and comfortExperience in online marketing and current knowledge of trends and innovations in interactive mediaKnowledge of offline mediaExcellent presentation and facilitation skills  Excellent written and verbal communications skillsDetail-oriented with strong attention to follow-throughProblem solving