Director Ad Sales Research (301682 BM)

Top cable companies in New York City seeking Manager/Director/VP Ad Sales research.

 

Responsibilities

Analysis of Nielsen data, sales presentations, and audience estimates.

Support senior Ad Sales executives in developing sales presentations that incorporates both the qualitative and the quantitative message to put forth Company Channels in the strongest position in the marketplace Point person for all of Ad Sales executives to handle questions, ad hoc requests, etc.

Keen awareness of competitive channels and environments Maintain effective relationships with external consultants and research suppliers Position will oversee a team of up to 7 media research analysts/managers Represent channel at external functions Initiate regular discussions to seek opportunities that address staff's unique and individual needs for growth and challenge Oversee analysis conducted on the impact of Commercial Ratings and DVR usage on our brands plan/meet budget

 

Qualifications

5-10+ years of Research experience at a cable/tv company, advertising

agency, or media supplier.

Extensive experience and knowledge of TV and media industry with detailed knowledge of ad sales and media.

Experience leading a group + managing direct reports Significant experience with Nielsen systems (Galaxy Explorer, PNF, N-Power, Navigator), as well as other systems (ie. MRI, IMS, Simmons) Advanced degree, Comscore MediaMetrix + Omniture a plus