Director- Information Architecture

Targetbase is a unique direct marketing agency driven by business intelligence, has a Fortune 500 client base, and specializes in providing actionable insights that turn customer data into profits.

Targetbase, part of Omnicom Group Inc., has its headquarters in Dallas, Texas with an office in Greensboro, North Carolina.

Job Summary:



We are seeking a collaborative leader who understands and embraces the needs of clients, client’s customers, and agency members across all disciplines. Rather than being influenced, we are seeking an influencer.

 

The candidate will be responsible for the navigation, organization, interaction design, and business/user process engineering for leading-edge Web solutions and communications vehicles. You will apply user-centered design methods to translate user needs, business objectives, and technology capabilities into world-class user experiences for some of the most well respected brands in America.

 

In addition, you will play an active part in expanding current client relationships and forging new ones. You must have a strong understanding of creative disciplines, such as user-centered research, visual design, site development, content strategy, and brand strategy, to craft holistic solutions with the experts in those disciplines.

 


Key Responsibilities:Work closely with clients, account service, creative and strategy teams to help define target audience needs and motivational factors and translate them into concepts for compelling interactions and experiencePresentation of concepts and progress to clientsLeadership role in developing new business and client relationshipsCollaborate with Creative and Development teams to develop scenarios, navigation models, and prototypes for demonstration of concepts to clientsLead the creation of business requirements, functional requirements and taxonomy documentation Create user profiles, personas, use cases, and logical flows of information used to precisely detail users’ experience through a website or direct marketing communications vehiclesMentorship of co-workers to accomplish expected outcomesRisk/issue management and resolutionDevelop and document detailed information architecture and interaction designs for highly interactive interfaces to support marketing strategy, brand strategy, and desired user behaviors Create logical site schematics used to determine the visual and functional layout of a web site or web application, including site maps and wireframesPlan, lead and/or participate in immersive user research, concept testing, and usability testing

 

Job Requirements:Bachelor's degree preferred in design-related discipline: Interaction, Information or Interface design; Human-Computer Interaction; Design Planning; Graphic Design; Communications. 6+ years experience developing interactive programs and websites with direct marketing experience a plus 4+ years experience as an information architect, interaction designer, or experience designer Excellent oral and written communication and presentation skills Experience observing user research and translating user research into design decisionsStrong usability analysis skillsFormalized client requirements gathering experienceExperience with CMS implementationsCandidates must be expert in user-centered design methods and techniquesProficient to expert in: InDesign, Illustrator, Photoshop, Visio, Microsoft Office Strong analytical and process-oriented skillsExperience in working on multiple projects simultaneouslyAbility to work collaboratively on multi-disciplinary teamsPrior experience in UI design for mobile devices a plus

Please click on the following link to apply for this position.  Failure to do so may result in us not receiving all of your application data.

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