Director, New Media

A career with GMR Marketing will allow you to grow with the most talented and creative professionals in the marketing field as well as work some of the largest companies in the US and abroad on their marketing initiatives.

 

GMR Marketing is the most experienced event marketing agency in the U.S.  Founded in 1979, GMR provides clients with strategic, live, experiential marketing solutions. GMR develops and executes music, sports, lifestyle, and interactive marketing that touches 40 million consumers each year.  This is accomplished by combining relevant and compelling interactions, stimulating brand exposure, and product sampling.  Corporate headquarters are located in Milwaukee, WI.  Additional client-centric offices are located in Chicago, New York, Charlotte, San Francisco and Toronto. GMR Marketing is part of the Omnicom Group, which is the leading marketing and communications company in the world.

 

Brief Job Summary

GMR Entertainment (GMRE), a leading entertainment and digital marketing group within GMR Marketing, is searching for a seasoned new media executive to serve as the lead account director for GMRE’s portfolio of high profile technology clients.

 

Essential Duties and Responsibilities

Manage each account day to day by interfacing with each client team directly

Provide strategic direction, digital insights, business development planning, and brand marketing ideation for each client

Connect each client with applicable brands and agencies within the Omnicom group of companies.

Create new entertainment platforms and unique partnership marketing programs for each client.

Act as liaison with GMR E’s high profile Music and television partners and each technology client to create new content platforms and opportunities.

 

Required Skills, Knowledge and Abilities

Entertainment marketing experience

Experience with digital platforms, web marketing, content, branding and online marketing campaigns

Good working knowledge of traditional brand marketing

Ability to write compelling and comprehensive proposals

Implementation of campaigns from start to finish, including client contracts and all executional tactics

 

Educational Requirements

Bachelors degree in Marketing or related field

4-6 years of related experience

 

About GMR Entertainment: 

GMRE is a leading entertainment marketing division of GMR Marketing, which is wholly owned by the Omnicom Group. GMRE has negotiated several high profile partnerships on behalf of their clients including Britney Spears/Pepsi, Led Zeppelin/Cadillac, and Enrique Iglesias/Doritos. GMRE’s recent programs include Cruzan Rum’s title sponsorship of Kenny Chesney’s 2004 U.S. tour, and The Reba McEntire Habitat For Humanity Tour sponsored by Whirlpool. Other notable GMRE clients include Nokia, A&E, Chivas Regal and Nissan.