Director, On Line Marketing- Paramount Pictures Home Entertainment

Company Profile:Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios and Worldwide Television Distribution.Description:Responsible for developing and executing the online marketing strategy for PHE with a view to maximizing internet exposure, optimizing promotion and advertising campaigns, and growing revenue through direct-to-consumer online initiatives.Responsibilities to include, but not limited to:*Create and implement online plans that complement and/or extend offline marketing efforts*Actively maintain, update and increase traffic to PHE websites*Oversee creative and content development for websites/microsites, landing pages, email campaigns and other marketing tools to build traffic and loyalty*Lead and develop the online consumer marketing strategy, driving direct-to-consumer sales and managing the consumer experience*Manage and execute search engine marketing strategies*Track and analyze search results to ensure profitability and drive strategy. Coordinate weekly, monthly and quarterly ROI reporting*Participate in marketing planning sessions for introduction of new ideas and repositioning of products. Leverage all assets for optimized media, publicity and promotional efforts*Seek new sources of revenue through sponsored advertising and partnerships*Plan and implement budgets and goals for the departmentQualifications:Basic qualifications:*Minimum of five years marketing experience, internet-specific experience necessary*Knowledge of marketing analyticsDesired skills:*Highly self-motivated with a strong creative flair*Good communication skills and ability to work well in a collaborative environment*Strong organization, planning and project management skills*Able to set priorities and meet deadlines under pressure*Technical understanding of website structures, web metrics, HTML familiarity and adaptability in using new content management toolsEligibility requirements:* Interested candidates must submit a resume/CV online to be considered * Must be willing to submit to a background investigation* Must be able to show eligibility to work in the United StatesParamount Pictures is an Equal Opportunity EmployerSalary/Benefits: Salary commensurate with experienceJob Location: Hollywood, CAJob Number: 5256Company URL: http://www.paramount.com/careers