Director - Tracking and Brand Equity

Ipsos is a leading global provider of advertising, marketing, public opinion, media, and customer satisfaction research. Ipsos-ASI, a member of the Ipsos group of companies specializes in Advertising Testing, and Brand Equity Research. Our continued success comes not only from expanding our existing practices but also through our membership in the Ipsos Group - a global research leader in twenty-four countries around the world. Our growth has created an immediate opportunity in our Cincinnati office for a:



Director - Tracking & Brand Equity



Position Summary:

The Director of Tracking and Brand Equity will primarily support servicing and developing T&BE research business. This position will report into the Vice President of Tracking & Brand Equity and will be accountable to gain Ipsos-ASI specific product knowledge, develop employees to aggressively gain client credibility and grow our regional tracking and equity business. Ideal candidate should be able to understand tracking and equity from design, delivery and strategic insights perspective and be willing to get involved at all levels of the process as needed while we continue to grow this expertise within the region.

Primary Duties: Manages minimum of $1MM existing T&BE client portfolio and fosters positive partnership with key client decision makers to continuously strengthen and grow business Proactively responds to client needs with value-added insights and creative solutions to build consultative relationship Presents compelling insights to client(s) that evokes sense of confidence and expertise and translates complicated insights into simple terms to be relevant for broad client (research and brand) audience Prioritizes and ensures executional excellence of projects either through direction of others or assuming some of colleagues’ accountabilities, when necessary to ensure client satisfaction (i.e. willing gets hands dirty) Identifies and develops skills and competencies for all levels within team with strong focus on fostering excellence in client servicing skills and the ability to translate data into business insights. Leverages ASI’s advertising expertise to build connections across entire product range (Copy Testing, Tracking, Brand Equity) in order to cross sell and present a cohesive seamless front to existing and potential clients with Copy Testing colleagues. Anticipates and works to resolve problems and keeps management informed or if necessary, solicits their help to resolve. Contributes to and actively manages assigned regional revenue and profit margin.



Qualifications/Related Skills: BA required; MA/MBA preferred 8+ years experience, ideally focused on CPG industry, with in-depth understanding of market research and advertising (both from an internal and supplier side perspective) Strong tracking knowledge/experience from design phase through analysis and presentation/recommendations. Strong marketing intuition and analytical expertise - able to interpret data into actionable compelling insights Strong understanding of custom research methodologies – questionnaire development; sample design; heavy quantitative experience required, yet qualitative exposure is helpful Expert Presentation and communication skills (oral and written)– used to working with all media elements (powpt;excel;etc) Project and process management orientation – able to manage a portfolio of business Experience and passion for managing and developing a high performance team Strong consultative selling skills – proven ability to identify and build strong relationship with influence/decision makers and proven ability to expand beyond typical execution/utilization of products to solve client issues Strong ability to recognize and understand client structure and processes in order to successfully manage/influence/ communicate within appropriate system.

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We thank all applicants for their interest, however, only those selected for an interview will be contacted.