Director of Account Planning

Project D





Director of Account Planning

 

We are looking for people who love a challenge and want to get in on the ground floor of an amazing new venture – the founding of a new WPP company that has partnered with Dell Computers. Play a role in the creation of a global entity while working in exciting Austin, TX. We offer a competitive compensation package and the opportunity to do great work for terrific clients with a talented team.



We are looking for a Director of Account Planning. The director Identifies and manages Strategy & Insights processes related to client projects and business growth.

 

Duties & Essential Responsibilities

 

Strategy

 

§ Manages client strategy engagements by identifying and managing project tasks, generating insights, developing recommendations and providing guidance or counsel to clients

§ Identifies strategy opportunities and works with Account Management teams to formalize strategic opportunities into concrete projects that are meaningful for clients and profitable for the agency

§ Evaluates, determines and prioritizes customer needs and requirements and ways to deliver business value

§ Analyzes client competitive positioning, messaging, KOL perspectives and overall communications

§ Clarifies business goals and objectives and differentiates them from marketing goals, objectives and strategies

§ Communicates strategic approaches, success criteria and measuring results effectively to clients and across agency

§ Identifies financial pro-forma modeling when necessary

§ Stays abreast of trends and strategic business opportunities for clients and the agency

§ Additional duties may be assigned

 Research

 

§ Develops and implements specific research projects when necessary

§ Supports the Strategy & Insights department with research techniques and clearly articulates business benefits, rationale and intended use of research findings

§ Communicates quantitative and qualitative research with the Strategy & Insights team and across the agency

§ Consolidates research findings into:

o  insightful personas to drive clear targeting

o  a concise brief to guide creative development

o  an over-arching strategy plan to support major marketing initiatives

§ Creates touch-point maps and other visual techniques commonly used to depict how different elements of a full-scale marketing program interact


Knowledge, Skills & Abilities Required



§ Bachelor’s degree plus 10 years’ or more experience in marketing strategy or planning in the marketing field

§ Marketing expertise in one or more industry categories: e.g., retail/services, high-tech, financial services

§ Proven experience with different channels (e.g., Direct Marketing, B2B or Broad Consumer programs)

§ Advanced knowledge of online research techniques

§ Advanced competencies in Microsoft Office and Internet environments

§ Ability to scope projects accurately, prioritize time well and juggle multiple projects effectively

§ Ability to communicate coherently and sensitively with clients, vendors and staff members

§ Excellent writing, verbal, presentation and consensus-building skills

§ Intuitive and analytical approach to problem solving

§ Ability to organize people, projects and information

§ Ability to offer proactive solutions and ensure successful progression without guidance

§ Ability to mentor and provide leadership across departments in a team and matrix environment

§ Ability to exhibit client service approach with results driven performance

 

 

To apply, please submit your cover letter, resume, and salary requirements to careers@davincistart.com .  Please reference job code DAP-A01 in the subject line.  EOE.