Director of E-mail and Emerging Media Marketing

Come work for a Fortune 100 retailer with a long history and venerable name that is revolutionizing itself by infusing proven knowledge-industry strategies throughout its organization and driving profitability in a "new era."  Be the Director of E-mail Marketing, creating and directing e-mail, direct marketing, CRM and database marketing programs and strategies that optimize customer segments, improve response rates, and deliver a strong return on investment.  As a hands-on, analytically gifted, creative mentor, forecast and plan for growth of e-mail and other emerging media programs, identifying new opportunities that will innovatively drive the business.  Through Collective Intelligence deliver customer acquisition and retention plans that are leading-edge and dynamic while sharing experience to build future leaders.  Ideal candidate has a minimum of ten years experience running large/complex direct and e-mail marketing programs in a fast-paced environment.  It is essential to have passion and focus paired with process improvement skills.

 

The Allard Institute™ is a global recruiting, resourcing and knowledge transfer business, specializing in financial services and other knowledge economy skill sets since 1983.  An outgrowth of Allard Associates Inc.™, the Executive Search Firm, the Allard Institute has a world-wide reputation for its expertise in credit risk management, marketing, analytics, and business line management – all core competencies that grew up in the credit card industry.  The Institute provides “on-demand” Expert Practitioners across a broad range of data-driven decisioning specialties in the form of Permanent Hires, Business Acceleration Teams™, Interim Managers, Due Diligence and Fairness Opinion Teams, Analytic Product Suites, and Leadership Development. 

 

Visit our website, www.allardinstitute.com

 

Please include job code "mon2254" in all correspondence.