Director of Loyalty Marketing

Director of Loyalty Marketing

 

Growth-focused retailer seeking, a proven, seasoned Director of Loyalty Marketing to work closely with senior leadership to drive these customer-centric growth initiatives and maximize ROI.  This position is responsible for providing leadership and vision to the Loyalty team and the corporate merchant Vice Presidents and to work with all parts of the organization to execute strategies.

 

Responsibilities:The Director of Loyalty will be responsible for the execution of the entire loyalty program to include: Design of loyalty program and its benefits Partner and merchant participation programs  Working with senior management across marketing, technology, and store operations including salons  in the establishment of a strategic plan Managing the P&L Communicating all facets of the program Managing and executing customer research Financial planning on bonus points, sales, etc. Financial reporting and analysis of sales Managing the execution of the visual plan Executing and evaluating test markets

 
Requirements:  Experience designing and running a loyalty program Breadth of experience in brand strategy and project management Strong background and understanding of technology related to database management and customer loyalty programs.   Experience managing/leveraging databases for strategic and financial gain. Ten (10) or more years experience leading marketing and strategy initiatives Strong financial and analytical skills Excellent communication skills Experience managing the interests of a large number of project stakeholders both internally and externally to create a shared point of view and common direction Bachelor’s degree required