Director of Product Marketing & Merchandising

 DIRECTOR OF PRODUCT MARKETING & MERCHANDISING

 

Play N Trade is a market leading video game retailer offering consumers the latest in new video games, gaming consoles, trading previously owned games/consoles and on-site repair.  As the largest and fastest-growing video game franchise worldwide, the company has sold more than 480 franchises, opened more than 130 stores, and is now opening a new store every other day!  Play N Trade is headquartered in Newport Beach, CA.

 

If you have been looking for an opportunity in a fast-growing industry that is one of the most exciting, unique and profitable in the world, you have come to the right place!

 

Opportunity

We are looking for a World-Class Marketer to shape and drive the marketing and merchandising initiatives for our franchise retail stores.  You will play a major role in the development and execution of the company's retail marketing vision that will take the consume in-store gaming experience to next level!

 

Job Description 

The Director of Product Marketing & Merchandising will develop marketing and merchandising strategies that support our rapid growth and future expansion.  As a hands-on marketing professional with a passion for the Gaming and Retail Industry, you will drive the ongoing customer engagement as you develop marketing strategies and programs that have a significant impact on sales and profitability. 

 

Responsibilities:Responsible for overall portfolio and brand retail marketing strategy, creative development, product innovation, trade promotion, tactical implementation, leadership, general brand management, budget management and retail-merchandising executionIdentify, develop, evaluate and document customer loyalty and retention programs, sales campaigns, in-store and community outreach events, special exhibitions and all direct marketing to retail customersLead cross functional teams to support the successful creation and deployment of these marketing initiatives (Advertising, Marketing Communication, Vendor Relations, Category Manager, Pricing, Products and Services, Sales Operations, Customer Services, Training, external agencies etc)Establish and maintain processes and tools to measure marketing effectiveness and efficiency.  Revise and reinvent strategies when neededDevelop turnkey events designed to increase the business of all and/or selected stores considering their specific market environment

Qualifications

The successful candidate will have exceptional relationship and marketing execution skills, a high degree of flexibility, proven record of accomplishments, and a desire to be part of the performance, partner focused team.  Gaming and/or Retail industry experience is essential.  4+ years of marketing, merchandising, customer management and sales experience with a national consumer driven multi-site retailer is essential. Bachelor’s degree required/MBA desired  Experience working with entertainment properties or licensed productsExcellent communication and leadership skillsAbility to translate corporate strategies into retail execution Understanding of key retail objectives and business practices

Send your resume today! Play N Trade, Rachelle Iverson, jobs@tstreetinc.com , 310.326.9911