Director of Public Relations

Director of Public Relations

 

Director of Public Relations

 

Artistic Tile Inc. is the one of the country’s leading stone and tile firms, privately held, in business over 20 years and growing rapidly, sold nationally through its own stores as well as a distributor network.



JOB SUMMARY

We are currently seeking a seasoned, full-time Director of Public Relations, based in New York and reporting to the VP of Marketing.  In this highly visible role, the selected candidate will interface with editors and publishing executives, members of the prprofessional design community, and other constituencies of the brand. The Director of PR will be expected to launch and nurture relationships between the company and key members of these constituencies, and consistently support the visibility of the CEO in the media as the face and voice of the brand. 

 

ESSENTIAL RESPONSIBILITIESIncrease brand awareness through PRIdentify new opportunities through PR to contribute to the overall marketing effort; increase recognition fro CEO as brand spokespersonWrite and execute PR plans, calendars and press releasesHandle outreach and media relationsNetwork at industry functions and charitable eventsPlan and execute all aspects of in-store events and off-site corporate entertainingCoordinate trade show participationForm and sustain relationships with key trade clients (architects, interior designers)Ability to develop industry alliancesFulfill editorial requests for products and informationProduce and manage regular external communications with company-owned stores and dealer networks10-20% travel to retail locations and trade shows


QUALIFICATIONS

· Bachelor’s degree

· 7 – 10 years public relations experience in the luxury industry

· Demonstrated excellence in completion of multi-layered PR initiatives on time and on budget

· Ability to juggle multiple projects while producing high-quality work

· Strong desire and ability to analyze and quantify results

· Commitment to teamwork along with creativity, flexibility and high energy level

· Passion for philanthropic causes

· Proficient and self-sufficient with all MS Office programs, especially PPT and Excel

· Excellent writing skills a must