Email Marketing Specialist

Business 21 Publishing produces high-quality training and information products for executives in HR, Safety, Finance and Sales. We’ve experienced explosive growth in the past year and have vastly expanded our email marketing capacity. We need an Email Marketing Specialist to schedule, produce, track and improve the overall effectiveness of our email efforts.

If you have email marketing experience you know that success requires a balance of reputation management, careful scheduling, list hygiene and message relevance... and doing it right is all in the details. We're looking for someone with a unique combination of production management focus (someone who can keep the trains running on time), creativity, analytical skills, organizational skills and detail orientation to oversee our email program. We're prepared to provide a tremendous opportunity to the candidate who convinces us he or she can succeed in this key role.

Key tasks:Sending out dozens of email campaigns per month Monitoring deliverability and taking steps necessary to improve it Tracking, data analysis and forecasting Maintaining vendor relationships Technical troubleshooting Creating and executing email capture strategies

Qualifications: 2-3 years' experience in email marketing, including the ability to: Use different broadcast email platforms Prevent blacklisting Quickly get IP addresses unblocked if they are blacklisted Work with various broadcast email platforms Design emails to maximize deliverability Strong organizational skills Strong detail orientation Ability to work under pressure Ability to create management reports on email performance Knowledge of html coding a plus