Field Marketing Manager

Becker Professional Review is a global leader in professional education serving the accounting and finance professions. Its Becker CPA Review and Stalla Review for the CFA exams are the largest and longest-running review programs worldwide. Becker Professional Review serves more than 47,000 students annually with courses offered onsite, online and on CD. Throughout its 50-year history, Becker has earned a strong track record of student success through superior teaching, curriculum and learning tools that enable its students to develop the knowledge and performance skills necessary to pass their exams. For more information about Becker CPA Review, visit http://www.beckercpa.com For more about Stalla’s CFA review courses, visit http://www.stalla.com
Position Summary

The Field Marketing Manager provides day-to-day management to coordinate the national/field marketing efforts from the national perspective to increase consistency with and between regions, be a big-picture resource and improve marketing productivity. Salary is in the mid 60's.


Essential Duties and Responsibilities

1. Support effective local marketing plans that leverage national marketing; ensures that marketing issues are effectively anticipated and addressed. Aid the Field Marketing Team with their marcom needs (events, promotion, new partners etc) and provides marketing input/perspective. Keeps all constituents informed about current and upcoming marketing campaigns and programs.

2. Executes plans effectively and efficiently, taking an integrated marketing approach; incorporates events, e-mail, and beckerpa.com/stalla.com in the marketing mix; tracks and audits ROI of key campaigns. Supports and appropriately extends brand guidelines.

3. Send Campus Rep packages out as scheduled, working with Accounting and Finance Marketing Managers to determine package components.

4. Manage the process of leads coming in from the field and reporting back to the field, improving procedures in concert with filed management. Seeks new ways to increase/incorporate lead generation promotions.

5. Manage the marketing premium and clothing program, continually researching and bidding possible items.

6. Manage key vendor relationships (digital printer, database provider, premium vendors, etc.) Coordinates shared activities between functional partners in order to keep work flow on-schedule, on-budget and on-target; documents and communicates process workflows.

7. Be the primary brand guideline resource for the field, helping to encourage and promote brand consistency.

8. Manage the National Marketing Coordinator.
9. Performs additional duties as needed.


Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education, Experience, Knowledge and Skills

Bachelor’s degree in Marketing required. At least 7 years of professional experience. Clear indication of progressive responsibilities including a track record of managing complex, high volume work streams as a program coordinator, preferably in a dynamic, high-pressure culture demanding high quality thinking and output. Brand and direct marketing experience preferred. Must be a self-starter with an attention to detail and great project management skills. Excellent written and verbal communication and client relation skills required. Some travel necessary to “walk in the field’s shoes” and meet key field personnel and attend bi-annual regional marketing meetings.

General PC skills in MS Office.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

 

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