Group Creative Director, Shopper Marketing

TracyLocke is an award-winning integrated agency. We do it all—advertising, promotions, shopper marketing, strategic planning, new product development, and anything else a client can throw at us. We work on high profile brands in consumer-driven categories—packaged goods, beverages, fast food, gaming, financial services and more. TracyLocke is an Omnicom Group Agency making the magic happen in Bentonville AK, Dallas TX, SoHo NYC, Wilton CT and San Francisco CA.

Successful brands engage shoppers with more than a standee. At TracyLocke, we go beyond the standee for our clients, with 360 ideas that are big enough to integrate everything that influences shoppers’ attitudes and behaviors. From in-store graphics to promotions, merchandizing, packaging, events and TV—you name it. We do what it takes to build equity and sales for our clients’ brands and their retailers—by leading consumers to make informed purchasing decisions while in shopping mode.

We’re looking for a collaborative creative leader who’s been there. You live and breathe shopper marketing and integration. Our clients are some of the biggest brands in the world and they require big, innovative thinking. You’ll lead a group of passionate creatives to deliver ideas that will be executed on a national level.

You can:
• Deliver excellent creative work against clients’ marketing objectives
• Lead a creative team from concept to execution
• Develop strategic insights that drive effective creative work
•Instill a pride of ownership and personal accountability in team members
• Lead by example by developing outstanding ideas of your own
• Embody the values of the agency
• Understand clients’ business challenges and be personally responsible for solving them
• Help a growing agency continue the momentum and grow even more

You have:
• A portfolio that will surprise us, full of ideas that have produced measurable results
• A strong work ethic
• Excellent communication and presentation skills and the ability to form and maintain client relationships at the highest level
• Impressive knowledge of the Adobe Creative Suite, plus Word and PowerPoint
• BA/BS in Graphic Design or related field, or graduate of art school or portfolio finishing school

You must have:
• A deep understanding of shopper attitudes and behaviors and what leads consumers to make a purchase while in shopping mode
• Experience in consumer package goods, in-store marketing, POS, promotions, merchandising, grass-roots events, advertising and broadcast TV, Video, Radio
• 10+ years of overall advertising agency experience; at least 2 years of shopper marketing experience with national brands and retailers; and 5+ years of creative leadership—including teams of 10 or more ACDs; Sr. ADs; ADs; and Copywriters
• A high-level of conceptual development and creative execution
• Proven ability to contribute insights and original ideas
• Work that demonstrates a 360, integrated approach

Please apply if you meet these requirements and are ready to get on the fast track in a dynamic, fast-paced, growing agency. Due to the volume of response, we will only be able to contact you if we move forward with your candidacy. Thank you for your interest in TracyLocke.
To Apply for this position, please CLICK HERE