Group Director, Digital Marketing Performance - Detroit

Full service advertising and direct marketing agency seeks a Group Director, Digital Marketing Performance in our suburban Detroit office. This is a senior level management role who is a subject matter expert in digital marketing performance measurement. The Group Director will be responsible the measurement and on-going optimization of digital channels including online advertising, web sites, eMail and Emerging Technologies (Wireless, iTV, VOD, etc). 

 

Responsibilities:Client/account facing responsibilities representing all Digital Analytics (web, online advertising, email and emerging trends)Management of Web Analytics resources in Detroit Analytics resourcing oversight (global)Broad coordination between web analytics organization in our agency networkInstitutionalizing the process/methodology for campaign goal setting across channels to enhance channel integration and further promote the institutionalization of Digital best practices and continuous improvement within the organizationWork closely with respective team members from various disciplines (media, creative, project management, account and analytics) within the agency and the client to optimize and coordinate advertising campaign strategiesProvide support with special projects/initiatives within Client Services and Marketing Science groupFacilitate the movement toward Cross Channel Optimization Function as an Advocate/facilitator of Web Optimization, Online Advertising and email



Requirements:5+ years of digital marketing experience in a leadership roleExpert level knowledge of web analytics platforms (Webtrends, Coremetrics, etc.) and Business Intelligence toolsStrong client management and leadership experience and skillsStrong management experience including a a history of leading cross-functional teamsQuantitative degree/training strongly preferred

 Salary:  $150k+

 

Refer to Job#16480-Monster and email MS Word attached resume to Howard Fishman, howard@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Howard Fishman as your contact recruiter.