Interactive Advertising Lead (2816)

12800 Corporate Hill DriveSt. Louis,MO 63131 Reference Code 130458 Job Description Interactive Advertising Lead (2816) DescriptionFor more than 25 years, Scottrade has been a leader in the stock brokerage industry, a leader in technology, a leader in customer service and a leader in value. Headquartered in St. Louis, Missouri, the firm allows investors to conveniently place trades online while offering the added assurance of America's largest branch office network among online brokerage firms. With Scottrade, investors have the stock trading tools and services they need to take control of their investing needs. Scottrade is proud to provide premium service and deeply discounted commissions to investors of all trading styles and we hope to continue to exceed our customers' expectations by providing the best price, the best service and the best technology. In January of 2008, Scottrade was named one of FORTUNE Magazine's Best Companies to Work for in America. Our corporate culture is based on customer service and employee excellence, and employment at Scottrade means working for a company that is constantly growing. At Scottrade, we believe in customer service, professionalism, and each other. Click here to learn more about Scottrade. Position Summary:This position will be responsible for Scottrade's display advertising. This is the largest spend in the marketing department and drives a sizeable portion of leads for Scottrade. This position is primarily responsible for overseeing lead-generation initiatives, as well as, the day-to-day management of display advertising.Duties and Responsibilities: Identify and work collaboratively to implement customer acquisition opportunities online, across third party media buys, Scottrade's Web sites and partner Web properties.  Develop strategic media opportunities to increase efficiency and reduce average customer acquisition costs. Attend meetings and prepare presentations to update vendors, partners and senior management. Ongoing forecasting to review ROI, risks and opportunities for online advertising. Act as a subject-matter expert on cross functional projects and initiatives that impact online or offer opportunity customer acquisition. Other duties as assigned.Required Skills In-depth knowledge and experience with online advertising strategies and tactics. Good working knowledge of all aspects of advertising cost models including CPM, CPA, etc. Knowledge of interactive creative development and Web technologies such as Flash, JavaScript, CSS, java, etc.Required ExperienceBachelor's degree or equivalent experience required. Master's degree in business or marketing preferred. Scottrade, Inc., an equal opportunity employer, is committed to inclusion and a diverse workforce. Scottrade is an online brokerage firm that provides customers with a way to inexpensively manage their own investments while still receiving exceptional customer service. Headquartered in St. Louis, Missouri the firm allows investors to conveniently place trades online while offering the added assurance of over 300 branch offices nationwide. Scottrade’s culture is based on customer service and employee excellence. Employment at Scottrade means working for a company that is constantly growing and changing; at Scottrade, we believe in customer service, professionalism and each other. Please visit the Scottrade Career Center for more information about our company. Scottrade, Inc., an equal opportunity employer, is committed to inclusion and a diverse workforce.