Interactive Copywriter (258739-548)

DescriptionESSENTIAL DUTIES AND RESPONSIBILITIES: • Write engaging, strategically-driven promotional copy as well as clear, concise “long form” content for large web initiatives that may include banner ads, web sites, microsites, email streams and mobile campaigns• Partner with art director/interactive art director in the development of innovative and strategically sound concepts for direct mail and interactive projects• Apply best consumer response techniques to writing in all media• Ensure timely, accurate and effective development of assignments• Ensure quality and consistency for all related components• Responsible for adhering to project budgets and schedules• Stay abreast of best practices and new technologies• Continually look for ways to improve our processes and how we do business• Participate in corporate initiatives QUALIFICATIONS/EXPERIENCE:• 3+ years in interactive agency or direct response environment• Clear understanding of branding and direct marketing principles• Strong strategic thinker• Excellent communication and presentation skills• Able to adapt writing style to convey more than one voice• Able to manage multiple projects with minimal supervision in a fast-paced work environment• Passion for staying on top of new web technologies• Facility with blogging, websites, social networking a plus• Experience in retail marketing a plus• Proofreading/editing skills a plusCOMPUTER SKILLS:• Microsoft Word• Microsoft PowerPointEDUCATION: • Bachelors Degree in English or equivalentRequired SkillsQUALIFICATIONS/EXPERIENCE:• 3+ years in interactive agency or direct response environment• Clear understanding of branding and direct marketing principles• Strong strategic thinker• Excellent communication and presentation skills• Able to adapt writing style to convey more than one voice• Able to manage multiple projects with minimal supervision in a fast-paced work environment• Passion for staying on top of new web technologies• Facility with blogging, websites, social networking a plus• Experience in retail marketing a plus• Proofreading/editing skills a plusCOMPUTER SKILLS:• Microsoft Word• Microsoft PowerPointEDUCATION: • Bachelors Degree in English or equivalent