MARKETING DIRECTOR - LTC - NURSING HOME

The primary purpose of the Marketing Director is develop, coordinate, direct, and administer our facility’s marketing and public relations programs and services.

 

Qualifications:

 

A Bachelor’s Degree from an accredited college/university, or equivalent. (Five (5) years experience in internal and external marketing and admissions generation in a long-term care or other healthcare setting may be recognized in lieu of a Bachelor’s Degree.)

 

Experience:

 

Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations.

Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies.

Must possess the ability to communicate effectively, orally and in writing.

Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.

Must possess the ability to establish, implement and maintain effective marketing and public relations program.