Manager, Consumer Insights / MKTN2356

Position Description:

The Corporate Marketing & Advertising Department, located in Pleasanton, California, has two openings for a Manager, Consumer Insights.Qualifications: The following are preferred or desired unless specifically stated:BS or BA, MBA preferred. 5-7+ years progressive experience in consumer research, CPG experience preferred.5+ years’ experience with both qualitative and quantitative consumer research techniques.3+ years experience with syndicated data and analysis: IRI or Nielsen scanner and/or panel.2+ years supervisory experience a plus.PC knowledge including Microsoft Word, Excel, and PowerPoint.Able to creatively solve business problems, innovating new approaches where required. Proven ability to objectively interpreting research, extracting insights, linking to strategies, and communicating in a motivating way. Strong detail orientation.Able to think globally/strategically, turn information into effective strategies and drive results.Able to recommend and manage various custom and syndicated research techniques to address marketing issues. Needs working knowledge of marketing fundamentals, market research fundamentals, experimental design, and statistics. Must be knowledgeable and proficient in the latest custom and syndicated market research tools. Good working knowledge of new product development, advertising development, and trade research.Able to provide decisions making support to the organization and maximizes organizational impact of consumer research.Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way.Interpersonal - approaches conflicts as opportunities; understands others quickly; can find common ground without compromising total position. Must be able to develop rapport with inside personnel and outside vendors/agency partners.Proven experience in working in teams as well as able to work independently.Highly self-motivated, assumes personal accountability for results and performance. Meets goals and deadlinesAble to manage multiple tasks and evolving priorities/ ensuring they meet time and budget parametersAble to adapt quickly in a dynamic organization.Able to plan and implement strategically as well as tactically and strong organizational and decision-making skills. Key Responsibilities include, but are not limited to:Develops, executes, and analyzes consumer research projects to address business needs related to innovation, branding, positioning, communication, advertising. Etc.Develop and present findings to management.Support efforts to institutionalize trend tracking & monitoring to ensure consumer insights are leveraged across the company.Support department in the development and implementation of programs to further leverage the utilization of the shopper card database for consumer insight purposes.Consumer advocate ensuring voice of consumer is represented in all business decisions.Manage work of analysts on the team to meet internal and external expectations.Manage outside vendors to execute consumer research and control costs.Manage projects ensuring that they meet time and budget parameters.Travel Requirements: Approximately 15% travel required by car or plane.