Manager, PPC & SEO

The focus of the PPC/SEO Manager will be to organize and manage resources in such a way that resources deliver all the work required to successfully manage PPC and SEO initiatives within defined scope, time, and cost constraints. In this role, communication skills and attention to detail is a must as the Manager acts as the intermediary between the account team, the staff and the major search engine representatives. This person has the overall responsibility for the successful planning, optimization, implementation and analysis of search engine marketing campaigns, both through the placement of sponsored and organic listings.

The Manager of PPC and SEO gathers information from the account team, current product offerings and works with staff to develop a customized optimization strategy and coordinates the completion of marketing campaigns to increase the number of targeted users to the company’s network of sites.

Responsibilities include:

- Responsible for the overall direction, coordination, development and evaluation of PPC and SEO staff
- Carry out supervisory responsibilities in accordance with the organization's policies
- Interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
- Act as Project Manager for tasks assigned to Design and Technical teams
Provide direction on development of internal tools that will benefit the team
- Maintain relationships with representatives from each of the search engines (Google, Yahoo!, MSN and Ask.com)
- Spearheads education, advocacy, and evangelism of PPC and SEO
- Provide information about PPC/SEO campaigns that will be useful to clients and account teams
- Develop/deliver specific and general training for PPC team members
- Work closely with Manager to set direction, strategy and goals for overall PPC/SEO campaigns and deliver performance reports weekly
- Conducts competitive benchmarking, analysis, and monitoring
- Perform weekly reviews of the campaign performance of each member of the team
- Conduct 1x1 with staff monthly to set goals for the upcoming month
- Produces ongoing performance metrics used to benchmark against goals

Qualifications should include:

- Bachelor's degree in Marketing or equivalent
- 4+ years in PPC and/or SEO
- 8+ years of professinal experience
- Experience building, managing and motivating staff
- Track record of improving ROI through analysis of data, statistics, and business metrics

Special Skills and Competencies:
- Excellent verbal and written communication skills
- Ability to motivate others.
- Ability to work in a rapidly changing and stressful environment.
- Ability to make independent decisions as necessary.
- Ability to solve management issues and direct numerous and varied operations.
- Ability to plan, organize, develop, implement, and interpret the necessary programs, goals, policies, and objectives that are necessary for maintaining a sound operation built on our core values.
- Ability to communicate with diplomacy and tact and communicate ideas with little resistance.
- Sense of humor a must, as is “team player” attitude.

About Us:

EducationDynamics, headquartered out of Hoboken, NJ is the premier source of information and assistance for prospective students seeking education options at any stage of their lives. We have locations in Hoboken, NJ; Seattle, WA; and Chester, PA.

Our Values and What we Expect of You:

- We empower our associates to initiate and execute responsibilities.
- We act with integrity.
- We respect our colleagues as professionals and human beings. We treat each other with dignity.
- We keep each other informed.
- We foster a work culture that engenders mutual trust, which becomes a competitive advantage and job motivator.
- We are passionate about serving our clients and fellow employees to the best of our ability.

The Good Stuff:

EducationDynamics offers the freedom of a startup with the stability of a large, profitable and growing company. We believe that work should be challenging and the challenge should be fun. To that end, our culture puts the employee first when it comes to daily life across the enterprise. There is an emphasis on team achievements and pride in individual accomplishments that contribute to the company's overall success. Ideas are traded, tested and put into practice at a pace that can be dizzying. This highly entrepreneurial, communicative environment fosters a productivity and camaraderie fueled by the realization that thousands of clients rely on us every day.

In exchange for your dedication and loyalty, we offer the following perks:
- Competitive Base Salary
- Annual Bonus Program
- Aetna Medical Plan: Choice of POS or HMO
- Aetna Dental Plan: Choice of High or Low Plan
- John Hancock 401k Plan with a Company Match
- Lincoln Financial Life Insurance/Disability Insurance/Accidental Death & Dismemberment Insurance
- Tuition Reimbursement
- Generous Paid Time Off
- “Summer Friday’s”
- Pre-Tax Commuting Programs
- Work/Life Benefits
- Flexible Work Scheduling coupled with Business Casual Dress
- Targeted Career Development
- In-House Lunches, Ping-Pong Tournaments, Scheduled “Happy Hours”, Corporate Gatherings and much more!