Marketing Analytics Specialist

About Us
Cogent Research is an innovative marketing research firm providing custom and syndicated research, thought leadership and evidence-based consulting services to Fortune 500 customers in the financial services, investment services, life sciences and healthcare industries.

We transform quantitative and qualitative data insights into actionable marketing strategies that help our customers manage the competitive landscape and move their brands and businesses forward.  Typical research areas include customer experience, brand equity and positioning, customer loyalty and retention, product usage and awareness and purchase design process, to name a few.

The Opportunity
With more than a decade of year-over-year growth and a prestigious client roster, we continue to expand our research offerings. To build on this success, we are seeking an experienced marketing research statistician to fill a key role in our Analytics practice.

The Marketing Analytics Specialist is fluent in advanced statistical modeling techniques and the application of these techniques and methodologies to the analysis of primary market research data.  This underscores our ability to deliver cutting-edge marketing insights that our clients can use to advance their products, services and businesses.

The Responsibilities
You will be responsible for the recommendation and execution of statistical techniques that address each project’s research objectives as well as the on-going development of analytic tools and methodologies. On a day-to-day basis you will: Analyze survey data sets utilizing a variety of statistical methodologies including but not limited to regression analysis (OLS, logistic, WLS), cluster analysis, decision trees, conjoint analysis, data reduction techniques and predictive/behavioral modeling. Translate this analysis into actionable insights easily understood by our clients. Ensure the quality and consistency of the data environment, processing steps and deliverables. Monitor and evaluate innovations in statistical and market research tools and methodologies. Provide statistical guidance, consulting and programming to internal clients to define and meet research objectives. Turn analytic output into graphical representation and provide technical expertise to non-technical audiences.   Actively participate in cross-functional teams, providing analytical expertise, offering original perspectives, and challenging conventional views to deliver strategic recommendations. Some overnight travel may be required.

About You
You will be a strong self-motivator who can work independently and as a team contributor.  You will have an aptitude for creative, out-of-the box thinking and the ability to apply cutting-edge techniques to deliver high impact results.  In addition, your background will include the following:7+ years of experience applying statistical analysis and methodologies in a marketing research environment. A graduate level degree in a quantitative field (mathematics, statistics, social sciences) is strongly preferred. Hands-on experience with attitudinal survey measurement and analysis. Demonstrated ability to apply a variety of advanced statistical modeling techniques to develop marketing insights, recommendations and hypotheses. Well-developed organizational and project management skills. Excellent communication skills and the ability to utilize them effectively with both internal and external audiences. Fluency in one or more statistical analytic packages such as SPSS or SAS. Proficiency with Microsoft PowerPoint, Word and Excel.

Benefits
We offer ambitious individuals a challenging but supportive work environment built on the values of ownership, accountability, collaboration, diversity and work/life balance.  To learn more about Cogent, visit www.cogentresearch.com.

Compensation includes base salary plus bonus and a comprehensive benefits package (medical, dental and disability insurance, 401k with match, FSA, holiday, vacation and sick time and on-going professional development).

Email your resume, cover letter and salary requirements to the address listed below or Apply Online.

Cogent Research is an Equal Opportunity Employer and encourages all qualified candidates to apply. Applications from 3rd party recruiters will not be accepted.


KEY WORDS: marketing research, market research, custom research, statistician, statistical modeling, statistical methodology, multivariate analysis, analytics, primary market research, surveys, attitude, behavior, customer satisfaction, brand equity, market segmentation, regression analysis, conjoint analysis, predictive modeling, marketing analytics, survey data, survey design, cluster analysis, customer experience, SPSS, applied statistics, quantitative