Marketing Manager Online and CRM

Follow your aspirations to Abbott for diverse opportunities, competitive salaries, great benefits, a 401(k) retirement savings plan, a company paid pension plan and profit sharing, all with a company providing the growth and strength to build your future.This is a second-level marketing position. Reports directly to the Director, Consumer Marketing and will supervise a Senior Project Manager (CRM) and Project Manager (Online).OnlineLead the development and execution of the Freestyle Brand web site which will house product information, diabetes education, community programs, interaction with experts, customer service, Insurance help and loyalty initiatives. Serves as Online expert with a high degree of online and competitive knowledge.Major Responsibilities: -Development and execution of online marketing strategies and marketing plans -Understand U.S. business dynamics and online competitive environment/trends and potential impact on business unit results -Collaborate with the brand teams to define strategy, priorities, and positioning -Identify Best Practices related to online programs; develop a pipeline of consumer-validated ideas (communities/interactivity etc)-Develop business cases to demonstrate commercial viability of marketing programs-Drive development of online creative- develop creative brief, provide direction to agency (including copy evaluation and copy clearance), coordinate field testing, secure approval via the promotional material approval process (i.e. Agile) and coordinate commercial production.CRMLeads CRM marketing strategies and tactics for the Diabetes Care business with a focus on the FreeStyle Brand. Assists in all core marketing activities and business processes. Aids in the development of long-term strategic plans for the business. Provides direction and marketing input to assigned sales channels in relation to CRM marketing activities. Serves as CRM expert with a high degree of market and competitive knowledge. Learns and has knowledge of the core marketing responsibilities and business processes. Manages relationships across functions to ensure optimal outcome for brand. Responsible for analysis, planning and implementation of tactical programs. Serves as primary contact for other functional groups (sales training, meeting & conventions, sales operations, channel marketing). Major Responsibilities: -Define marketing strategies and CRM marketing plansby channel, stakeholder (consumer, health care p, pharmacist) -Understand U.S. business dynamics and competitive environment and potential impact on business unit results -Collaborate with the brand teams to define CRM strategy, priorities, and positioning -Define and execute CRM marketing programs that increase consideration, trial and loyalty; analyze results and provide recommendations related to continuation/enhancement or termination -Identify Best Practices related to CRM programs; develop a pipeline of consumer-validated promotional ideas-Develop business cases to demonstrate commercial viability of marketing programs-Drive development of CRM materialdefine strategy, develop creative brief, provide direction to agency (including copy evaluation and copy clearance), coordinate field testing, secure approval via the promotional material approval process (i.e. Agile) and coordinate commercial production.-Identify and evaluate new business opportunities -Select and manage external promotion agencies-Participate in sales meetings, training, industry conferences and tradeshowsMajor Responsibilities: -Understand U.S. business dynamics and competitive environment and potential impact on business unit results -Collaborate with the brand teams to define CRM strategy, priorities, and positioning -Define and execute CRM marketing programs that increase consideration, trial and loyalty; analyze results and provide recommendations related to continuation/enhancement or termination -Identify Best Practices related to CRM programs; develop a pipeline of consumer-validated promotional ideas-Develop business cases to demonstrate commercial viability of marketing programs-Drive development of CRM materialdefine strategy, develop creative brief, provide direction to agency (including copy evaluation and copy clearance), coordinate field testing, secure approval via the promotional material approval process (i.e. Agile) and coordinate commercial production.Other: -Participate in sales meetings, training, industry conferences and tradeshowsQualificationsBasic Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence.Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis.Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.Comfortable working across functional areas (ex. R&D, Regulatory, Operations, etc.) and at varying levels of the organization.Previous experience with product development (preferably in a technology-driven business), marketing strategy, market research, business development and international business.MBA in marketing and/or strategy from a top-tier school; BA/BS in business or science/engineering.Four to six years post-MBA medical device and/or high-tech marketing experience. Qualifications:Preferred Qualifications: BA required; MBA preferredAbbott welcomes and encourages diversity in our workforce. EEO/AATo apply for this position, click here.To learn more about Abbott and view other opportunities, click here.