Marketing Manager, Student Acquisition and Retention

Marketing Manager, Student Acquisition and Retention

 

Responsible for planning and implementing student acquisition and retention efforts and implementation of the student contact strategy  in direct marketing channels.  Accountable for directing external  agencies and/or internal teams on marketing projects, coordinating across teams to insure projects are delivered on time and on budget.  Measure effectiveness of each program according to assigned metrics and hurdles.  Primary emphasis is two-fold:

•  Managing development and execution of a variety of effective marketing programs to achieve business objectives.

•  Use strong analytical skills to identify trends/opportunities that affect growth and be able to respond quickly to findings and drive actionable plans.

 

 

KEY JOB ELEMENTS:

 

•  Manage the planning and development of all direct marketing programs regardless of medium, e.g. direct mail, e-mail, etc. 

•  Manage agencies in the development/coordination of  each marketing campaign, to ensure concept development, scheduling, copy and design development, approval processes, and results evaluation occur on time and on budget.

•  Develop a rational, effective  student contact strategy that takes the student from prospect to matriculation.

•  Develop rigorous, disciplined testing approach across channels.

•  Gather and coordinate project budgets, approvals and quantities from internal and external clients.

•  Manage direct marketing agencies and list brokers to expected business goals

•  Maintain efficient traffic of projects through production, printing and delivery processes to meet deadlines.

•  Accountable for all budgets for specific direct marketing channels.

•  Prepare post-campaign analyses and monthly recaps on channel goals

 

 

POSITION REQUIREMENTS:

 

•  5+ years proven marketing experience, ideally including traditional advertising as well as web marketing experience.  Direct-response marketing experience highly desired.

•  Strong analytical skills, preferably in the area of direct-response marketing effectiveness

•  Strong project management and negotiation skills

•  Ability to work independently with minimal supervision is essential.

•  Ability to manage multiple projects simultaneously to achieve business goals

•  Ability to communicate effectively orally and in writing with individuals at all levels of the organization

•  Highly organized and a high bias for action

•  Excellent follow-through, attention to detail and time management skills

•  MBA a plus

 

 

Interested internal candidates are asked to first notify their immediate supervisor before formally applying to:

Beth A. McCrea - Staffing Specialist

Email: staffing@edmc.edu

 

Education Management embraces diversity as a critical step in ensuring employee, student and graduate success. We are committed to building and developing a diverse environment where a variety of ideas, cultures, and perspectives can thrive.