Marketing Mix - Marketing ROI Analytics Consultant

ABOUT US: 

Founded in 2008 by two seasoned veterans in marketing analytics, FivexFive builds ROI analytics solutions for marketers who need to understand and justify return from their marketing expenditures. 

Our goal is to reinvent the business of marketing ROI analysis by bringing to market new technologies allowing marketers to look deeper into what’s driving their return on investment. 

As with our prior venture, SRI Analytics, a successful direct marketing analytics and customer value analysis company, FivexFive promises to be a team of smart, dedicated and hardworking analytical consultants. 

Located in the Perimeter Mall area of Atlanta we are currently a team of five.  If you are an innovative thinker who is eager to develop and promote new marketing analytics products and services we’d like to talk to you.
SUMMARY: 

We are looking to add a senior-level Marketing Mix Analytics consultant to our team. The person holding this position is responsible for creating and implementing advanced analytical approaches to enhance profitability and optimize amount and mix of spending on marketing activities. 

He/she will interact with clients to understand their business needs, and then work with our team to develop an analytical solution to those problems. 

The ideal candidate will have dual capabilities: the ability to understand detailed analytical concepts and the ability to communicate those concepts to clients in a way that is easy for them to comprehend.

This position involves approximately 20% client interaction, and 80 % econometric analysis.

We're looking for someone who is an evangelist for analytical marketing methods, who fully understands the value proposition of data mining and analytical methods, and who has deep experience in measuring marketing ROI and optimizing marketing mix across vehicles. 

PRIMARY RESPONSIBILITIES:
Research and develop algorithms to solve large-scale nonlinear programming problems, including marketing mix optimization and constrained nonlinear regression. Consult heavily with business users to ensure that analytical solutions are tailored to business needs and will support or result in actionable customer strategies; participate in a consultative role in implementing solutions.  Create and maintain project plans, project schedules, and other documentation.  Provide project-specific guidance to other team members in performing analyses.  Create detailed project documentation and analyses of marketing and promotional effectiveness, measuring the value of analytical solutions and reinforcing the value proposition of data mining. Leverage information design concepts and principles to create compelling and effective charts, tables, presentations and other visuals that convey analytical results clearly and effectively. Present results to clients. Consult with clients on capturing and leveraging customer data across areas of the business.

KEY COMPETENCIES:Judgment Strategic Skills Pragmatism Resourcefulness Adaptability Likability Active listener Customer focused Oral and written communication skills Passion for analytical methods Tenacity Excellence/Accountability

EDUCATION REQUIREMENTS: 

BA, BS required; MS, MBA or PhD preferred



Preferred disciplines of study include: Marketing Sciences or Marketing Research, or other quantitative sciences (Economics/Econometrics, Statistics, Operations Research, Industrial Engineering, Finance or Mathematics), or Business Administration or Management with strong quantitative focus.


PRACTICAL WORK EXPERIENCE:



At least 6 years experience in any of the following areas:Marketing ROI Measurement Marketing Mix Analytics and Optimization, CRM/Database Marketing/Analytics Consulting Statistical model development Data Mining



RELATED KNOWLEDGE BASE:

Strong general project management skills Ability to show value of analytics within business processes Strong understanding of marketing analytics, including the need for marketing managers to justify their marketing spend, and the analytical techniques that allow them to measure the benefit of various marketing activities. Understanding of following analytical concepts:  Regression (linear, logistic, multinomial, censored, Cox/proportional hazards) Bayesian analysis Structural equations modeling Mathematical programming and optimization Principal component analysis Test Design/Design of Experiments Segmentation and clustering Decision tree analysis Neural networks, genetic algorithms and other computational methods Conjoint analysis Time series analysis and forecasting, smoothing techniques

ADDITIONAL REQUIREMENTS:
Must proactively contribute to the development and promotion of new marketing analytics products and services Must have the ability to work under stringent deadlines and be multi-task oriented. Approximately 10% travel required.


Position is located at headquarters in Perimeter Mall area of Atlanta
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