Marketing Research Specialist

Demonstrates Team Leadership: Represents Market Research department in manager's absence; provides direction to associates, administrative and temporary personnel in order to complete project work; represents Market Research function and plays lead role on complex and high profile strategic projects.

Fosters Stakeholder Partnerships: Works with internal clients to determine market and customer research needs; consults with clients on business needs; recommends research methodologies; identifies potential ways in which the research might be used, as well as potential outcomes and limitations; develops partnerships across the business to increase the impact of market research.

Integrates Information Sources: Analyzes and synthesizes learnings from research, drawing conclusions that are actionable, impactful, and accessible to stakeholders; synthesizes information from a variety of studies to present or address an issue or to answer a client question; combines customer-based information with understanding of the industry and company to create insights and influence clients decision making process.

Communicates Research Findings: Provides actionable reporting of research projects via written reports or presentations; communicates research findings in a compelling and informative manner; clearly expresses ideas, direction, methodology, results and recommendations both orally and in writing to peers, management and clients.

Designs, Implements and Analyzes Custom Primary Research: Uses traditional and/or web-based methodologies (e.g. telephone interviews, mail surveys, internet/intranet surveys, in-person focus groups, on-line focus groups, advisory panels, etc); moderates focus groups and conducts one-on one interviews with all constituent groups: consumers, employers, stakeholders, providers, and employees.

Advanced Analytics:Use strong quantitative and analytic abilities to integrate and analyze data. Develop and implement complex mathematical and statistical models that relate sales or marketing activities to financial results. Also, develops RFPs and gathers bids from external research suppliers for various phases of assigned research projects (e.g., field work, data processing, tabulation, focus group logistics); monitors and directs services contracted to external research suppliers (partial, full and syndicated study responsibilities) to ensure that services meet required quality/cost standard and deadlines.