Marketing & Sales Manager / Director

Marketforward, a Publicis Groupe Company

Business Development, Marketing Manager/Director    

 

 

 POSITION OVERVIEW:   

MarketForward Inc., a Publicis Groupe Company, seeks an experienced Business Development, Marketing Manager/Director . This role will define, lead and manage marketing, PR, partnerships and direct sales activities. This position reports directly to the COO.

 PRIMARY RESPONSIBILITIES:  Through research and practical experience, determine the strategic market position, including targeting clients based on size, industry, organizational situation, etc.  Define specific MarketForward solutions that best serve each target mark ect. Develop go to market strategies for each target market/solution   combination. Includes both internal and external Publicis Groupe targets.  Assist in the development of standard pricing models for MF solutions and target markets, balancing profitability and market tolerance.  Create materials to support the marketing and selling efforts, including product sheets, brochures, client case studies, presentations, proposal standards, and web site content.  Define and execute market development activities, including trade shows participation, speaking and publishing opportunities, analyst white papers participation, etc.  Develop key partnerships within and outside the Publicis Groupe as necessary to promote business development opportunities.  Develop and manage a pipeline of sales opportunities that maintain a high close rate.  Drive the execution of sales opportunities that result from RFP’s or other direct client sales leads.   This includes driving the qualification, proposal, presentation and close stages, working closely with appropriate members of the MF USA and France teams.  Work closely with MarketForward Paris on marketing and international sales opportunities.  Based on market research and practical experience, identify areas of product growth and new products that could serve our existing and target clients needs

 

REQUIREMENTS:  A Bachelor's Degree in Marketing, Communications or Business.  Advanced degree a strong plus.  A minimum of six years of experience in marketing and direct selling of technology, communications or business solutions.  Experience working in or with advertising agencies is strongly preferred.  While this is not a technical position, a good aptitude for technology solutions is necessary to be successful in this role.  Attention to Detail/Order & Organization: meets project deadlines by managing time and priorities; takes responsibility for details and consistency.  Problem solving/troubleshooting: Anticipates and identifies potential opportunities and obstacles; thoroughly investigates problems.  Experience working effectively with teams.  Excellent communications skills with the ability to work independently are needed.   Interntional experience and French language ability a plus.

OTHER REQUIREMENTS  Local Candidates only, no relocations expenses will be paid for. Subject Line in email must reference our Job Title Your specific salary expectations  

 

 About MarketForward 

MarketForward is a Chicago and Paris-based team of professional marketers, designers, developers and business managers who conceive of, and create, technology-based solutions to marketing and communications obstacles of clients like McDonald’s, United States Postal Service, Oracle, France Telecom, Sprint, Philip Morris, Lincoln & Mercury, L’Oreal Paris, and many others.  Our diverse group of specialists work together with a focus on helping our clients solve problems and, at the same time, identify unique first-to-market tools that save money, grow business, elevate brands, and extend consumer dialogues to areas our clients have never before ventured.

 

MarketForward employs motivated and creative individuals looking to be part of an energetic, start-up business on the verge of significant growth.

 

MarketForward is part of the Publicis family of marketing and advertising agencies.  Internationally, Publicis is the fourth largest conglomerate in the industry.  It purchases and plans the most media of any agency/firm in the world.  Publicis agencies include Leo Burnett, Saatchi & Saatchi, Publicis Worldwide—among others.