Media Communications Planner

Create Something New.

Carat, the world’s largest integrated marketing and media services company, is looking for a Communications Planner to join our media team. At Carat, we believe in transforming communications. The depth and breadth of Carat’s offerings and ability to encompass all consumer touch points, gives us a unique ability to activate all expressions of a client’s brand. Curiosity, Creativity, and Collaboration drive our people to deliver superior communications solutions in an innovative and empowering work environment. Carat is a full service, award winning agency that is part of one of the world’s fastest growing marketing communications groups, Aegis Media.

Communications Planner

The role of the Communications Planner (CP) is to support the development and implementation of communications and media plans.  It is a highly supportive position with significant contribution to specific deliverables: media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery, competitive reports.  A high attention to detail is a critical prerequisite to build foundation of individual and reliability to enable progression into more senior roles.

Responsibilities:
Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media consumption information and play a contributing role in the creation of the communications plans. Express interest and provide input into existing and emerging communications opportunities that would be relevant to the assigned brand/category. Expected to rapidly acquire thorough understanding of the P&G Media AOR and Reach-Based planning process and procedures to help achieve communications planning objectives and optimize media investment. Responsible for consistent reporting of competitive market/media information for each brand/category. Support ACPD/CPS as a facilitating contact point for P&G’s internal media staff and the primary contact point to P&G’s brand staff when media issues are discussed.  Collaborate in the process of media planning/execution and serve as advice and counsel resource for assistant. Report to Associate Communications Planning Director or Communications Planning Supervisor. Qualities:
1-3 years in Media Planning Experience in creating and selling in media programs and able to articulate strategic foundation for their development Balanced ability to perform analytically and creatively Curious about understanding Communications Planning Developing solid foundation of understanding of media fundamentals Dedicated work ethic and passionate about having an important role in marketing process High attention to detail; high commitment to excellence