Mgr Publicity

POSITION SUMMARYThis position will require the development and implementation of effective public relations strategies/publicity campaigns and execution resulting in positive media (print, electronic and internet) placement both on and off the television page for History, and its programming and initiatives, as well as confronting strategic and competitive issues. It will also require managing events and marketing/advertising partnership projects for the network. The position will also help to support publicity efforts for the The History Channel digital networks including History International and Military History Channel. The position will also spearhead viewer relations monitoring and responses.PRIMARY DUTIES• Programming publicity including series, specials and general programming, which may include areas of PR including tie-ins to historical events, screenings, special events, specials months (ie Black History Month), and community outreach programs. Must be able to write press releases and pitch the media to obtain positive results for THC programs and/or initiatives. • Managing View Relations emails and craft appropriate responses• Factoring competitive issues into overall PR strategies• Work with the PR, Marketing, Programming & Advertising Sales on programs and partnerships designed to extend the History brand• Creating press opportunities for The History Channel multimedia website history.com• Developing and maintaining working relationships with trade, consumer and electronic media.• Supporting THC programming departments’ efforts by creating local, regional and national press opportunities that garner broadcast and print results.• Writing program publicity PR plans, press releases, media alerts, etc. to be used internally and externally • Distributing programming information to trade and consumer press via press releases/kits, program tapes, etc.• Pitching program stories and conducting follow-up with press for column/feature story placement. • Work directly with internal and external producers to coordinate publicity efforts. • Work with various departments across the company to coordinate publicity efforts.REQUIREMENTSCollege degree preferably in English or Communications. 3-4 years in Program publicity, Public/Media Relations. Must have a background in television - network or cable news and/or entertainment publicity. Knowledge of history and current events is essential. Background in documentary PR a plus. Proficient with Microsoft Word/Windows software applications. Knowledge of Powerpoint a plus. Excellent verbal and written communication skills, as well as ability to handle ongoing multiple projects.Bckgrnd ~ Entertainment - Network/Cable/News,Bckgrnd ~ Program Publicity, Media Relations,Edu. ~ College Degree