Online Public Relations Specialist (2812)

12800 Corporate Hill DriveSt. Louis,MO 63131 Reference Code 130454 Job Description Online Public Relations Specialist (2812) DescriptionFor more than 25 years, Scottrade has been a leader in the stock brokerage industry, a leader in technology, a leader in customer service and a leader in value. Headquartered in St. Louis, Missouri, the firm allows investors to conveniently place trades online while offering the added assurance of America's largest branch office network among online brokerage firms. With Scottrade, investors have the stock trading tools and services they need to take control of their investing needs. Scottrade is proud to provide premium service and deeply discounted commissions to investors of all trading styles and we hope to continue to exceed our customers' expectations by providing the best price, the best service and the best technology. In January of 2008, Scottrade was named one of FORTUNE Magazine's Best Companies to Work for in America. Our corporate culture is based on customer service and employee excellence, and employment at Scottrade means working for a company that is constantly growing. At Scottrade, we believe in customer service, professionalism, and each other. Click here to learn more about Scottrade. POSITION SUMMARY:Scottrade is seeking an experienced public relations professional to manage Scottrade's online public relations efforts. This includes developing strategy and pitching to traditional media outlets, as well as communicating with non-traditional outlets, such as blogs and message boards. This also includes monitoring content on the Web and finding ways for Scottrade's online presence to extend beyond our online advertising.DUTIES & RESPONSIBILITIES: Monitoring Scottrade's non-advertising presence on the Web (15%) Developing strategy based on those findings (15%) Pitching to online media and coordinating Scottrade's Blogger Relations efforts (25%) Liaison between Marketing and Product Development for Scottrade's Online Community (10%) Monitoring and developing Scottrade's social networking sites, such as Facebook (10%) Writing, editing and distributing online press releases, including search engine optimizing all of Scottrade's press releases (25%) Other duties and/or responsibilities as assignedRequired Skills Significant knowledge of online media, blogs, social networking sites, etc. Knowledge of AP style. Exemplary writing skills, including the ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations Excellent verbal communication skills, including the ability to effectively present information and respond to questions from the general public, peers or management. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, decimals, percentages, ratios, and proportions to practical situations. Intermediate proficiency level with Microsoft Word, PowerPoint and Outlook. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Must be very detail-oriented, but also very fast-paced and have the ability to juggle multiple things at once. The PR department as a whole is often privy to financial or other information that is not widely available to all employees and we are expected to keep this information confidential. Foster company success through a professional appearance, being courteous to customers and all Scottrade associates and by having a positive attitude.Required Experience Bachelor's degree in journalism, public relations, marketing or communications or equivalent education and/or experience required 2-3 years of online public relations experience required Agency experience preferred Scottrade, Inc., an equal opportunity employer, is committed to inclusion and a diverse workforce. Scottrade is an online brokerage firm that provides customers with a way to inexpensively manage their own investments while still receiving exceptional customer service. Headquartered in St. Louis, Missouri the firm allows investors to conveniently place trades online while offering the added assurance of over 300 branch offices nationwide. Scottrade’s culture is based on customer service and employee excellence. Employment at Scottrade means working for a company that is constantly growing and changing; at Scottrade, we believe in customer service, professionalism and each other. Please visit the Scottrade Career Center for more information about our company. Scottrade, Inc., an equal opportunity employer, is committed to inclusion and a diverse workforce.