Public Relations Associate, Consumer Technology

Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and communications consultancy. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 47 wholly-owned offices and 45 affiliated offices, together operating in 54 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks. Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MFDV.

 

Burson-Marsteller's San Francisco Technology Practice has an opening at the Associate level.  The Associate must have strong media relations.  Associate will have knowledge of consumer technology.  The Associate will plan announcement strategy and media approach, draft press release and Q&A documents, create media lists, draft pitches, conduct outreach, secure & staff briefings, review briefing documents and coverage reports. Associate can be based In San Francisco, Los Angeles, Chicago or New York City.

 

Responsibilities

 Write and distribute basic materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, program elements and standby statements.  Through news bureau activities, develop pitches and work with targeted media on story development.   Handle standard media inquiries.   Research and monitor Client's business and industry to maintain a current knowledge base.   Assist in the research and preparation for new business pitches.   Organize and implement events and promotions for the Client.   Assist in account administration duties such as billing and activity reports.   Represent Client at events or trade shows.   Proactively develop relationships with external audiences (media, third party constituencies, etc.) to convey the Client's message. 

Qualifications

 3-4 years PR experience, preferably in an agency environment.  Prior experience working with a large PR firm and large accountsExperience supporting, and knowledge of, the high-tech industry Strong public relations skills, including press releases, media relations, backgrounders, communication strategies, pitches, etc Experience with technology clients or accounts strongly preferred.  Prior experience with global, brand-name tech clients highly desirable.

To Apply

 

When applying, please include cover letter, resume and salary requirements. Please apply directly on our website with the following link:

 

http://sh.webhire.com/servlet/av/jd?ai=362&ji=2211420&sn=I

 

Or you can apply directly to Gustavo.Llamas@bm.com