SHIFT Communications seeks Account Executives

General Expectations

 

Account Executives must have at least two years of PR experience in an agency setting.  They will manage anywhere from two to four accounts based on the team structure.  AEs take an active role in executing all core elements of the clients’ PR program.  They must be able to team with the SAE to drive client media and analyst relations campaigns and are tasked with supporting and managing the daily tasks of ACs and Interns. 

 

 

Primary Responsibilities:

 

Media Relations

· Maintain relationships with media at clients’ first and second-tier publications through consistent outreach and media networking opportunities.

· Moderate client briefings and staff in-person meetings for targeted publications.

· Counsel clients on editorial strategy; make recommendations for outreach targets and topics.

· Develop proactive outreach campaigns by analyzing trends and market information available.

· Pursue planned editorial calendar opportunities on behalf of clients and assist in the development of proactive and creative pitches.

· Oversee and guide editorial outreach and activity of ACs.Identify and pursue editorial placements and product reviews in clients’ target publications.Pursue editorial briefings for media tours, tradeshows and special PR events; author client recaps on meetings and follow up.Read major business publications and clients’ target industry and vertical publications regularly; proactively seek out new media outlets.Stay in the know on client media list maintenance and the movement/interests of media contacts to be able to create targeted media lists around specific client news and projects, and make smart recommendations around the most appropriate media targets.

Writing Develop first drafts of press releases, bylined articles, case studies, briefing documents, press kit materials and other client documents as needed.

· Draft client materials that accurately reflect information garnered from discussions with senior team members and/or client contacts and follow the basic principals of business writing and AP style guidelines.Proof and edit client documents authored by team and peers.Serve as primary reviewer for speaking opportunity abstracts and award nominations authored by ACs.Contribute to the development of strategic media relations plans.

Analyst RelationsKeep industry analysts abreast of client developments, pursue and secure inclusion for clients in relevant industry analyst reports.Pursue and secure briefings for clients with target analysts; coordinate tours and associated briefing materials.Staff analyst appointments, author recaps and coordinate follow up activity. Secure analyst quotes for press materials and coordinate interviews with approved analysis and press as appropriate.Author monthly and/or quarterly analyst newsletters, as appropriate.

Social MediaDemonstrate general understanding of Social Media tools and techniques including blogging, del.icio.us, Wikipedia, VLOG’s, podcasts, RSS feeds, social networking, etc.Draft and prepare elements for social media news releases.Track relevant client and industry blogs; pitch/interface with bloggers as appropriate. Make recommendations for building social media elements into PR programs.

New BusinessCollaborate with account teams in the research and preparation for new business pitches.Support development of presentation; serve as “another set of eyes” for reviews.Attend and actively contribute to new business meetings, addressing prospect questions around appropriate media and analyst contacts, events and award opportunities.

Reporting Create outreach summaries and coverage reports for major campaigns.Review clients’ EOY, quarterly and monthly PR activity reports.Complete qualitative analysis on coverage and metrics as appropriate.Contribute to weekly conference call agendas and weekly call recaps.Contribute to, proof and finalize weekly team call agendas and call recaps/action items.

Educational/Professional RequirementsA bachelor’s degree from an accredited college or university is required.At least two years of experience in a professional setting, PR experience preferred.